Holly Scoggins Takes on Administrative and Marketing Roles at NewGen Boxwood and Saunders Brothers Inc.
NewGen Boxwood, from Saunders Genetics LLC, and Saunders Brothers Inc., recently announced the joint hiring of Holly Scoggins, Ph.D., as NewGen program manager and Saunders Brothers marketing coordinator. Scoggins reportedly has extensive experience in horticulture that includes university-level teaching and research, leadership roles with national associations, and specialized expertise in multiple facets of plant production.
Scoggins’ role will be in the administration of the expanding NewGen Boxwood program with responsibilities for marketing, licensee management, industry education and outreach, and content creation and communication across various channels.
As marketing coordinator for Saunders Brothers, Scoggins will provide a range of marketing guidance and execution for the wholesale nursery. Specific duties will include maintenance of the online plant catalog and photo library and coordinating plant tag production.
Scoggins’s career in horticulture spans more than 25 years. She received her bachelor’s and master’s degrees from the University of Georgia and her Ph.D. in Horticultural Science from North Carolina State University. She is an associate professor emeritus from Virginia Tech, retired after 20 years in the Department of Horticulture with teaching, research, and cooperative extension responsibilities. She also served as Director for the Hahn Horticulture Garden from 2002-2014.
Before her new positions with the Saunders companies, Scoggins was vice president of Educational Programs for AmericanHort, working on the development of green industry education programs including sessions at Cultivate, fall specialty conferences, and webinars.