IGC Show Keynote to Address Ways to Reach Millennial Shoppers
Millennials and the mysteries surrounding this sometimes-elusive target consumer for garden centers are the focus of Mark Belling’s upcoming Thursday morning keynote at the IGC Show — one of three free keynotes at next month’s must-attend event.
Belling will share what he’s learned through the years about this intriguing generation during his keynote, “Cracking the Millennial Code: A Look at the Generation Who at Times Makes Us Laugh … And Tear Our Hair Out!” at 9 a.m. on August 15 on the IGC Show Center Stage, located right at the show entrance.
Belling is one of the best-known local talk show hosts in America. For years, he has guest-hosted “The Rush Limbaugh Show.” He’s a longtime A-lister in TALKERS magazine’s “Heavy Hundred” most important talk shows in America.
His radio show during afternoon drive-time on 1130 WISN-AM, Milwaukee, Wisconsin, is one of the highest-rated local talk programs in the country, routinely winning its time slot.
Belling has been honored with the National Association of Broadcasters’ prestigious Marconi Radio Award for Medium Market Personality of the Year. His show is a mixture of principled conservatism, lifestyle issues and, as he describes it, anything else “I feel like talking about.”
One of those hot-button topics centers on Belling’s fascination with the millennial generation, and the way they’re changing our country’s economy and culture.Talking with thousands of call-in listeners during both his local show and when filling in on Limbaugh’s program over the years, Belling has developed an insightful vision into this fascinating generation.