Katie Dubow to Deliver Farwest Keynote
The Farwest Show has announced that green industry trendspotter and market researcher Katie Dubow will deliver this year’s keynote presentation on Aug. 26.
Farwest will take place Aug. 26-28, at the Oregon Convention Center in downtown Portland, Oregon.
Dubow will address some of the hottest coming horticultural trends identified in the forthcoming 2021 Garden Trends Report, to be released in July. She is the new president and owner of Garden Media Group, after taking over for her mother, Suzi McCoy, on January 1 of this year. She is also an alumnus of GPN’s 40 Under 40 program.
“This trends report examines shifts in everything from eating habits to growing habits,” DuBow said. “We’re never going to fully disconnect from technology, but that’s not necessarily a bad thing. Technology can help us reconnect with nature.”
Dubow will discuss new garden trends that will shake up the industry, touching on what everyone — from wholesale growers to independent garden center owners — can expect in the next decade. Highlighting key issues, she’ll gauge possible impacts on the green industry and suggest ways that companies can position themselves to meet the needs of their customers in 2021 and beyond.
Complete details on all Farwest show events, daily schedules, speakers, and education seminars will be posted at FarwestShow.com in the coming weeks.