Marketing program promotes flowers as self-care
That Flower Feeling (TFF) has launched a Self Care, New You Challenge, a new initiative designed to engage consumers on social media and promote the transformative message of using flowers for self-care.
The campaign will run through the entire month of January, inviting participants to incorporate flowers into their self-care routines and share their experiences with a broader community.
“We believe that flowers have the power to uplift and enhance well-being,” said Vanessa Leite, director of That Flower Feeling. “Through this challenge, we aim to inspire individuals to embrace the beauty of flowers as an essential part of their self-care practices.”
Throughout the campaign, there will be weekly giveaways to reward participants for their engagement, along with a grand prize for those who consistently participate. The specific prizes will be determined and discussed by TFF’s committee, ensuring they resonate with the community’s interests
In addition, TFF encourages the entire floral industry to support and amplify this initiative by sharing the campaign across their own platforms. This collective effort will help spread the self-care message and reinforce the positive impact of flowers in daily life
“We invite the floral industry to join us in making this campaign a success,” Leite said. “Together, we can elevate the importance of flowers and their role in enhancing well-being.
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