Sep 2, 2021
New Report Shows Nearly Half of U.S. Consumers Still Prefer In-Store Shopping

48% of respondents prefer to shop in-person at a physical store when given the choice, according to a new report from Raydiant, a full-service digital signage and experience platform provider.

Its “State of the In-Store Experience Report” surveyed 1,000 U.S. consumers on July 22, with a goal of better understanding the impact the in-store experience has on modern consumers.

Key findings include:

  • 82% of respondents say a positive in-location experience makes them more likely to return to a physical establishment.
  • 42% of respondents say in-store customer service has improved over the past six months.
  • 47% of respondents estimated that they’ve spent more than 51% of their shopping budget in physical locations so far in 2021.

“The findings confirm our belief that brick-and-mortar retail is not dying, it’s simply evolving,” said Bobby Marhamat, CEO, “and that the retailers who are focused on creating true in-store experiences are positioned to thrive as the retail landscape continues to evolve.”

To download a full copy of the report, click here.