NGB to Host Influencers During California Spring Trials
National Garden Bureau (NGB), the non-profit organization promoting gardening for the past 100 years, is again traveling to the California Spring Trials with four influential horticulturists. The goal and intent of this sponsored trip is to connect the originating breeder and broker side of the industry with consumers via public garden and retailers.
The public gardens and retailers attending the 2020 Spring Trials as guests of NGB are:
- Cincinnati Zoo & Botanical Garden: Scott Beuerlein
- Dallas Arboretum and Botanical Garden: Jenny Wegley
- The Home Depot’s Garden Club: Lucy Mercer
- University of Tennessee Gardens – Jackson: Jason Reeves
Each year since 2015 NGB, has invited a group of horticulturists to accompany them to the California Spring Trials and/or theCalifornia Vegetable Trials. The list of #NGBplantnerd alumni now numbers more than 40 individuals whose exposure to this event has led to a greater understanding of annual, perennial and vegetable breeding and the chain of distribution from breeder to consumer.
National Garden Bureau encourages the industry to use the hashtag #CASpringTrials (without a year) to build community and exposure for the event and the new varieties introduced there.
For more information about this program and/or membership in National Garden Bureau, contact Diane Blazek via email or at 630-963-0770.