Apr 8, 2020
On-Line Panel Discussion to Address No-Contact Sales

As the industry continues to deal with the challenges presented by COVID-19, garden center retailers are turning to online sales and curbside pickup now more than ever to help keep retail businesses safely open.  These are two ways to provide no-contact sales.

Join AmericanHort on April 13, for a panel discussion to learn more about what no-contact sales can look like and will keep the safety and well-being of both your customers and your employees in check. The webinar will take place from 1:30 until 2:30 p.m. EDT.

AmericanHort and Proven Winners are the sponsors of the webinar.

Bridget Behe, professor of horticulture at Michigan State University will moderate a panel discussion where you will learn from retailers who have had this sales model in place for a while and from a retailer who is new to the game.

The scheduled panelists are:

  • Jennifer Moss, director of sales and marketing, Moss Greenhouses, Jerome, Idaho, – started online sales with curbside pick-up and delivery service this spring. Jennifer will share what she has learned as they’ve entered these new sales channels.
  • Ben Polzin, owner of Down to Earth Garden Center in Eau Claire, Wisconsin, will share what he has learned from operating a small boutique and garden center’s with moderate online sales experience.
  • Jill Umpherville, owner of Dutch Gardens in Saskatoon, Saskatchewan, Canada. Dutch Growers started as a nursery and has vastly expanded into a variety of plant and product offerings for the home. Jill will share her online sales expertise with us.

You will be able to ask panelists your questions as industry member rely on each other for ideas and guidance dealing with no-contact sales.

No matter where you stand on the spectrum of experience with no-contact sales, you will take away ideas and learn best practices on what to do and what not to do to improve your business procedures.

To learn more about the webinar or to register, please visit www.americanhort.org/page/Coronavirus#webinars.

The recording will be available on the AmericanHort Coronavirus Resource Center.


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