PanAmerican Seed Launches Promotional Package for Kitchen Minis Collection
To help retail and greenhouse customers sell and raise awareness for the Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a free package of promotional sales tools. These helpful resources, including downloadable signage, ready-to-post social content, video commercials and more, is intended to build excitement for Kitchen Minis and introduce consumers to a fun new way to enjoy vegetables.
“Our launch of the Kitchen Minis collection of edible potted vegetables is now enhanced with this full promotional package,” says Claire Josephson, marketing manager for PanAmerican Seed. “Growers and retailers can use these marketing resources however they like to help their sell-thru, encourage visibility in stores, and enrich their outbound customer communications.”
The new Kitchen Minis collection includes ready-grown and fruiting compact potted vegetable plants that consumers can place indoors on a sunny windowsill or counter without any garden space. They can also be placed outside as a tabletop patio variety. Kitchen Minis make it possible for consumers to enjoy their own homegrown vegetables regularly, with each plant’s harvest lasting about a month.
The full package of Kitchen Minis retail tools drives home the message of Buy. Eat. Repeat. And keep customers coming back for more. The marketing resources are available now include:
- Display signage and P.O.P., which can be ordered or printed on-demand in various sizes: cart banners, bench cards and posters.
- A Kitchen Minis flyer to print as a hand-out or use as a bag stuffer.
- Copy-paste social posts and images ready for use at Facebook or Instagram that provides you shareable content to schedule into your social media calendar.
- Video commercials to download and play on in-store TVs, check-out registers, or to feature at your own website.
To learn more about the full assortment of varieties in the Kitchen Minis collection, and to begin downloading the promotional tools, visit www.panamseed.com/kitchenminis
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