Pantone Chooses 2019 Color of the Year
Each December for the past 20 years Pantone has picked a color that we can expect to see more of in the coming year. In 2017, Greenery reigned supreme; for 2018, it was Ultra Violet; and now we know that 2019 is Living Coral, “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
That’s the description from Pantone of 16-1546 Living Coral, “symbolizing our innate need for optimism and joyful pursuits [it] embodies our desire for playful expression.”
“Color enhances and influences the way we experience life,” said Laurie Pressman, vice president of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
Stay tuned for more on Living Coral, and visit www.pantone.com.