Pollinator POP Materials Developed for Retailers
HRI donated in-kind design services to produce “Help Us Plant One Million Gardens” point-of-purchase (POP) materials, which can be printed on-demand through Garden Center Marketing. The colorful and educational marketing materials include hang tags, bench cards and a variety of sizes of banners all depicting pollinators and their favorite flowering plants.
“These pollinator POP materials are such an effective way to communicate with gardening customers on the need to support our nation’s pollinators,” says Diane Blazek, executive director of the National Garden Bureau, a founding member of the National Pollinator Garden Network. “Pollinator health has become an important cause and concern for consumers. These signs help them make the purchasing decisions that relate to and support their desire to build pollinator habitat.”
Available POP and Ordering
The POP materials are available on-demand through Garden Center Marketing, who, along with AmericanHort, took on the setup costs in order to provide the materials at the lowest possible cost to garden centers.
Each full-color sign uses the message “Help Us Plant One Million Gardens” along with the depiction of a pollinator and a plant. Most signs also include a “Plant Something for Pollinators” message along with a directive to register one’s garden at MillionPollinatorGardens.org.
All POP materials can be ordered online at www.gardencentermarketing.com/page/Pollinator-Garden-Challenge-Signage.
Registering Your Garden Center’s Garden
In addition to directing customers to pollinator plants, garden centers are encouraged to register their own on-site demonstration gardens for the Million Pollinator Garden Challenge. It’s simple to do using one of two ways:
Visit www.millionpollinatorgardens.org and register the garden, or
Upload pictures of the garden to the mobile app GrowIt! using the hashtag #pollination.