Feb 23, 2015
Proven Winners ColorChoice Announces the Return of Shrub MadnessSource: Spring Meadow Nursery

Shrub Madness, Proven Winners ColorChoice bracket tournament, is back for its second year. The bracket tournament will crown one Proven Winners ColorChoice shrub as champion and award gardeners dozens of prizes.

Shrub Madness, horticulture’s only bracket competition, is back for its second year. The bracket tournament will crown one Proven Winners ColorChoice shrub as champion and award gardeners dozens of prizes.

Spanning March 2-30, the basketball tournament-style bracket will move through six rounds of competition at the new www.ShrubMadness.com, using popular vote to determine the winner of each match. The new website has a user-friendly interface, allowing consumers to fill out their bracket predictions online.

There are three ways in which the voting public will have the opportunity to score dozens of prizes. Every day, a voter will be drawn to win competing plants. At the end of the competition, five voters will be randomly selected to win a collection of the last four plants standing, known as the Floral Four.

New this year, whoever’s bracket prediction is closest to the tournament’s results will also win a grand prize pack: the Floral Four and Plant Geek swag bag.

To qualify for the grand prize, brackets must be submitted on www.ShrubMadness.com by March 1, “Shrub Madness is a great opportunity for us to not only celebrate the coming of spring with our fans, but also educate them about varieties they may not be familiar with,” said Stacey Hirvela, social sedia specialist for the brand. “New varieties like Lo & Behold ‘Pink Micro Chip’ butterfly bush, Yuki Cherry Blossom deutzia, Berry Heavy Gold winterberry holly, Sugar Mountain Blue sweetberry honeysuckle, and Lemony Lacy elderberry will be introduced to the general public through the competition. It will be interesting to see the reaction and how they fare against well-known varieties with established fan bases.”

Last year’s Floral Four included Black Beauty elderberry, Oso Easy Paprika rose, Pinky Winky hydrangea, and the National Champion Let’s Dance Diva! hydrangea.


Tags: