Redesigned Bloomables Website Launches

Feb 9, 2023
Redesigned Bloomables Website Launches

 Star Roses and Plants has announced the launch of the redesigned website for its Bloomables brand at The refreshed website offers a beautiful new look with how-to-tips, garden inspiration, comprehensive plant filtering and a retailer finder.

“With the addition of Scentables and new varieties in the program, we knew that we needed a website refresh to showcase all of the reliable, innovative and easy-to-grow roses, woodies and perennials,” says Heidi Mortensen, rose portfolio manager and Bloomables brand manager.

The consumer-friendly design features a comprehensive plant filter that allows visitors to filter plants by color, size, type, zone, fragrance, pollinator-friendly and more.

Bloomables is made up of genetics from Star Roses and Plants and Darwin Perennials that are easy to grow and offer high reward in the garden. It consists of over 300 different varieties that have been carefully selected to grow across all North American climates. Bright colors, unique textures and amazing blooms make this collection one-of-a-kind.

Bloomables retailers are encouraged to review, edit and add their store listings on the site by visiting