Spring Meadow Gets New Logo
Dec. 4, 2017, marked the release of Spring Meadow Nursery’s bold, new logo — the first update in a decade and the most dramatic change in company branding since the Deppe family started the business in 1981.
The previous logo consisted of a sprig of three green leaves which represented Spring Meadow Nursery’s shrub propagation heritage. This is still reflected in the leaf of the new design, however, the addition of a colorful flower bud expresses a dedication to the development and introduction of new, colorful, flowering shrub genetics.
The streamlined presentation also edits out the words “Nursery Inc.” from the branding (although not the business name), reinforcing a reach that extends far beyond nursery work. A state-of-the-art facility, Spring Meadow Nursery currently has over 34 acres of greenhouses and research facilities, allowing the propagation of exponentially larger and more vigorous lines, and the expansion of plant genetics and development programs for the Proven WinnersColorChoice brand. With a focus on innovation, Spring Meadow Nursery searches the world for new plant varieties has become a leader in plant genetics and propagation for the Proven Winners ColorChoice brand of shrubs.
The new Spring Meadow logo will be on display in the company’s booth at MANTS this January in Baltimore and a new website launch will be in the upcoming months at www.springmeadownursery.com.