Star Roses and Plants Launches Bloomables
Star Roses and Plants recently announced the launch of Bloomables, a collection of its best flowering genetics that are easy to grow for the grower and the consumer.
“These varieties of roses and woody plants look great at retail and offer high reward in the garden,” said Bradd Yoder, president. “This one-of-a-kind lineup is the only program to focus on the blooms and flowers of plants, allowing consumers to have a garden that blooms all season.”
Bloomables consists of over 35 different varieties that have been carefully selected by Star Roses and Plants’ product managers. In addition to a noteworthy flower and standout garden performance, the varieties may have bright colors, unique textures or interesting foliage. The optional brand will be available at retail in spring of 2020.
Features of the collection include consumer-friendly tags. The tags present the common name first, which consumers are more likely to recognize. In addition, there is a simple call out, showing why the plant is special or how it can be used.
“We want to boost consumer confidence by making roses less scary and simplifying shrubs,” said Kyle McKean, director of marketing. “We hope to do that through our tags, containers and other point of purchase materials.”
Orders are now being taken for spring. In addition, Bloomables will be on display at Star Roses and Plants’ Cultivate booth 3217.
For more information, visit http://www.bloomables.com.