Star Roses and Plants Will Purchase Fall Creek’s BrazelBerries Program
Fall Creek Farm and Nursery, Inc. and Star Roses and Plants have announced the planned purchase by Star Roses and Plants of Fall Creek’s BrazelBerries program.
The two companies have concluded an Asset Purchase Agreement and anticipate closing the deal within 30 days. Star Roses and Plants will purchase the comprehensive BrazelBerries program including the brand, variety portfolio and will take over management of the grower network and all sales and distribution. No other Fall Creek assets, business segments or programs are included in this BrazelBerries-exclusive sale.
Both companies say they share a deep confidence and excitement about the long-term potential for the berry category. Building on consumers increasing their berry consumption continually as a lifestyle norm, the program’s long pipeline of new varieties will continue to make berry gardening accessible and fun for all ages.
Star Roses and Plants intends to integrate BrazelBerries into its operations immediately at closing to ensure a quick and seamless transition for all network growers and their retail customers. Fall Creek will continue to produce and supply plant liners on behalf of Star Roses and Plants with all sales and distribution to be managed by Star Roses and Plants. Fall Creek will aid in the transition during the next two years.