Summer Atlanta Market Makes Changes for Covid-19
Atlanta Market kicks off an unprecedented summer market season with new dates and a modified format that will allow retailers and designers to source needed new product during their recovery from the COVID-19 crisis. The 2020 summer market will be staged Aug. 13-18 at AmericasMart Atlanta, with buying across its complete product collection alongside introduction of new enhanced safety protocols.
“With renewed strength and focus, we are moving forward to help our community get back to business,” said Bob Maricich, International Market Centers CEO. “While it is going to feel like a different type of market in Atlanta, the purpose remains the same: to connect the right buyers and the right sellers at the right time.”
Guided by buyer sentiment, the Summer market’s educational programming and trend presentations will be presented exclusively online for 2020. In the months leading up to market, Atlanta Market will present educational webinars that emulate at-market seminars.
From safety protocol to trends talks and social media training, buyers will be ready to arrive at market with all necessary information to have a safe and productive experience.
During market, Atlanta Market will take to social media to present daily videos featuring showrooms, temporary exhibitors, safety policies and campus tours. A full schedule of virtual programming will be announced in the coming weeks.
A highlight of the pre-market programming is the next season of Atlanta Market’s signature Shop the Show program, which will introduce five new themes that are especially relevant in times of social distancing – “The Art of Home,” “Cozy Up at Home,” “Do Your Home Work,” “Kitchen Comforts” and “Retail Revival”– with blog posts, look books and social media posts.
“Shop the Show: Alumni at Home Edition” will feature 10+ participants from the past four Shop the Show seasons who will share the new products that are inspiring them for the upcoming season and showcase how they have incorporated the trends, brands and products they discovered at Atlanta Market into their projects, stores and lives. Content will be shared at AmericasMart.com/ShoptheShow.
For more information, visit AtlantaMarket.com.
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