Syngenta Flowers Acquires Hydrangea Genetics
Syngenta Flowers has purchased the key hydrangea and other select genetics along with the Hana Bay Flowers brand from Bay City Flower Co. in Half Moon Bay, California. The deal was announced Dec. 8, 2020.
Bay City Flower’s long legacy of leadership in hydrangea and the indoor floral market brings a wealth of knowledge and best-in-class products to Syngenta Flowers’ own indoor floral portfolio and helps to bolster Syngenta Flowers’ ambition in continuing to develop its indoor focused line of genetics.
“Bay City’s focus on quality and innovative breeding is fully aligned with Syngenta’s priority in supporting indoor floral growers with world-class genetics,” said Mark Schermer, Global Head of Syngenta Flowers. “We are excited and honored to continue offering these exceptional genetics. Bay City’s hydrangea program is a big step forward in achieving our ambitions in the indoor floral market.”
The focus of this transaction is Bay City’s world-class hydrangea varieties, which will complement Syngenta’s existing hydrangea portfolio. These varieties will be added to Syngenta’s unrooted hydrangea production program, based out of their Alva, Florida farm.
Syngenta Flowers will also develop other key programs around complementary genetics acquired from Bay City, including echeveria ‘Devotion’ and the Sunrise Easter Cactus line. This focus on indoor floral crops such as hydrangea and Succulents enables Syngenta to maintain its market-leading position in the indoor floral space.
“For 20 years, I have personally been involved in the breeding of Bay City Flower hydrangeas to excite consumers and meet the cultural demands of our company’s growers. Now, I am proud to have Syngenta Flowers carry forward our genetics making them available to growers throughout North America, even worldwide,” said Harrison Higaki, owner and president of Bay City Flower Company.
To learn more, visit www.syngentaflowers-us.com.
For more information on Bay City Flower Co., please visit baycityflower.com.
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