Terra Nova Introduces Garden Decorating Guide
Terra Nova Nurseries has launched its first Garden Decorating Guide, which was created to educate brokers, growers, retailers and landscapers about available Terra Nova Nurseries varieties. The concept of the guide’s wheel-shaped design is based on a creative new approach to color blocking in which plant varieties are grouped and displayed by color.
The Garden Decorating Guide was inspired by The Pantone Matching System (PMS) color guide and the general notion of home decorating guides and catalogs. Terra Nova Nurseries’ Garden Decorating Guide will provide new plant information unified with color trend forecasting and insights for the landscape. Every variety in the Garden Decorating Guide is featured on a dedicated 9 by 2 ½-inch sturdy card printed on heavy paper stock. All cards are affixed by a white pin that fastens the wheel as a sales and marketing tool purposed for plant selection.
A highlight of the Garden Decorating Guide is the professional photos (close-up or garden shots) of each plant. The individual plant cards also co-feature two companion plants for effortlessly pairing several varieties with harmonizing hues, textures, shapes, sizes and growing conditions. Ordering information with specifics regarding liner and boxing options as well as details about multiples and minimums are located on the inside-back cover of the guide. Terra Nova Nurseries’ new Garden Decorating Guide can be requested through www.terranovanurseries.com.