Thriving Design Launches Equity Crowdfunding Campaign
Thriving Design has announced its first official registered equity crowdfunding campaign in partnership with WeFunder. Co-founders and siblings Jason Rider and Morgan Rider are raising capital to grow the brand from its retail debut as an industry and consumer favorite to an international garden brand.
The brand’s C-BITE garden clips connect garden stakes and ties into custom shapes and structures. Like Tinkertoys for the garden, C-BITEs connect into simple, sturdy plant supports and protection systems that can be rebuilt and reimagined season after season.
“Supporting plants fulfills our mission: to support the planet and the people who live there,” Rider says. “C-BITEs speak to a universal need for creativity, customization, and the flexibility for growth in gardening, which is why they’ve been a breakout success. Historically, the garden industry hasn’t seen the kind of innovation other industries have seen — particularly when it comes to plant support and protection. But with the pandemic ‘boom’ in new gardeners driving major growth for the sector, the opportunity is tremendous.”
Gardening businesses were among the big winners during the pandemic, with sales at home and lawn care and gardening businesses shooting up in the past two years, according to data from the National Garden Survey. Surveys estimate over 45M gardeners in North America, with 4.1% growth year over year.
That surge in business reportedly galvanized the co-founders to debut Thriving Design to the consumer market in 2020, the height of the pandemic. It’s a decision that has paid off. An industry hungry for innovation has embraced C-BITEs as a long-needed solution to the problem of clunky, cumbersome tomato cages. C-BITEs offer a 100% Colorado-made product that speaks to today’s customization-craving consumers.
The founders will use the capital from this campaign to expand into new and existing territories and develop new products. The WeFunder campaign has raised almost $40,000 so far. Investment is open to the public until they reach their goal of $500,000. Investments are being accepted at: https://wefunder.com/thriving.design.
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