Under A Foot Plant Co. Debuts Drought-Wise Campaign
Under A Foot Plant Co. has added a new Drought-Wise campaign for all of their marketing programs for spring 2016. An all-new Drought-Wise symbol is now located on the front of all drought-tolerant plant tags in all Stepables programs as well as the new All-Terrain Ground Cover line debuting this next spring.
“Our new marketing campaign directly targets consumers with current day problems of drought conditions and water restrictions mandated in their area. Our new tags and P.O.P. will guide them to precisely the right ground covering plants that will work best for their water sensitive, drought restrictive situations,” says Frances White, president of Under A Foot Plant Co. “Whether they are taking on a parched pathway, a dry embankment, lawn alternative or a curbside hell-strip, we have a plant in our program that will work for them.”
The Drought-Wise symbol has been added to all four Under A Foot Plant Co. tag programs, as well as all point-of-purchase material including the new Project Perfect-All Terrain Ground Cover line.
For more information, visit www.stepables.com.
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