USDA launches $2B in aid for floriculture growers
The U.S. Department of Agriculture (USDA) has announced the launch of the Marketing Assistance for Specialty Crops (MASC) program, allocating $2 billion in direct payments to specialty crop growers, including floriculture businesses.
Eligible growers can receive up to $125,000 per applicant to help offset rising input costs and expand market opportunities.
The USDA is accepting applications for the program through Jan. 8, 2025.
This marks only the second time in history that the USDA has provided direct financial assistance to the floral industry, a milestone achieved after the Society of American Florists successfully advocated for the inclusion of floriculture growers in the CFAP2 pandemic aid program in 2020.
“We’re thrilled that floriculture growers are once again recognized as essential contributors to the agricultural economy,” said SAF CEO Kate Penn. “This program offers much-needed support to offset rising costs and strengthen the industry’s future.”
For More Information, producers are encouraged to review the full MASC fact sheet and application guidelines on the USDA’s official MASC program page.
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