Proven Winners and Walters Gardens to Launch Summerific Week Promotion
Proven Winners has announced that they have joined with Walters Gardens for a new promotion, Summerific Week, to highlight Proven Winners’ Summerific series of perennial hibiscus. The promotion will run from Aug. 3-9.
The hibiscus are not traditionally top sellers at the garden center because traffic at this time of the year isn’t generally the best; by promoting these varieties and creating a week to spotlight them, Proven Winners‘ Retail Account Manager Jessica DeGraaf said she feels that they can help to educate consumers on what they are, their place in the garden, etc.
In addition, she said their goal was to help these garden centers by not only promoting these varieties to consumers, but also by providing them with social media graphics, free downloadable POP, etc., to make this easy, which can be found at www.pwwin.rs/SummerificWeek.