Webinar to Focus on Attracting Buyers Back to In-Person Retail Shopping
International Market Centers has announced its June 2021 Market Insights webinar will explore the ways that retailers are preparing for consumers’ return to their stores. The hour-long “Back to Business: Attracting Buyers Back to In-Person Visits” session will take place at 1 p.m. EDT on May 12.
“When the pandemic disrupted normal business operations, brick and mortar retailers were forced to pivot to maintain customer connections and commerce. Now, as the nation shifts towards recovery, it’s important for retailers to think of innovative ways to welcome consumers back to their stores,” said Dorothy Belshaw, IMC’s chief customer and marketing officer. “The June Market Insights will present practical and proven steps that retailers have taken to prepare for the physical return of customers.”
During the webinar four retailers will discuss ways to bring the consumer experience back into stores — including information about how they have maintained and increased in-store buying, merchandising tips and incentives for their storefronts.
Presented in partnership with Home News Now, the panel discussion features Ron Bailey, owner of Bailey’s Furniture in Anchorage, Alaska; Randy Coconis, president of Coconis Furniture in Zanesville, Ohio; Donna McCollough, co-owner of Dove Christian Supply in Dothan, Alabama; and Paul Zang, retail manager for The Cook’s Warehouse in Atlanta.
Free registration is available online at https://imcenters.zoom.us/
IMC’s “Market Insights” webinars present high-level conversations about issues that are currently impacting business and allows buyers and suppliers to prepare for market throughout the year. With timely, exclusive and actionable content, the series is an extension of the programming presented by Atlanta Market, IMC High Point Market and Las Vegas Market.