Willoway Nurseries Joins Bower & Branch Network
Bower & Branch, the e-commerce brand consisting of a network of independent growers, service providers and garden retailers across the United States, has added Willoway Nurseries Inc. of Avon, Ohio, to its grower network.
Willoway Nurseries is a progressive, forward-thinking company known for being at the forefront of the horticulture industry with technology, marketing, and growing techniques. Willoway will immediately become a primary fulfillment grower for online orders along with supporting our affiliate garden centers across large portions of the eastern United States.
Don Eaton, founder and CEO of EdenGrene, dba Bower & Branch, said, “Tom Demaline, owner of Willoway, understands today’s consumer needs and the needs of garden centers. As a result of this knowledge, Tom is leading Willoway in a progressive direction to meet the online needs of consumers and garden centers alike. We are excited to combine our missions and visions to grow for generations into the future.”
“Willoway’s decision to partner with Bower & Branch is aligned with our strategic direction to grow our online presence in addition to expanding our container tree offering,” said Demaline. “Their online presence, in conjunction with their IGC network, will allow us to take our container tree business to the next level.”