Advertising

Tech Tips for IGCs

Now that you are into the new year with your goals for 2016 in place, and you are preparing for spring, it is time for you to look at technology and h... more »

Rewarding Your Customers

From bonus bucks to steep discounts, shoppers want to know what's in it for them when they walk into a store. Products and services are important, but... more »

Suntory Debuts Online Film Series

Suntory Flowers has launched a new film series that captures the passion, dedication and even danger behind plant breeding. The four Hollywood-style s... more »

FPO Contributes to Cut Flower Market, Consumer Research

The Board of Directors of the Flower Promotion Organization (FPO) has authorized the donation of $600,000 to the Floral Marketing Research Fund (FMRF)... more »

Ads With Attitude

After a disappointing return on last year's print ad campaign, which consisted of low-price promotions and specific product pushes, Pesche's Flowers i... more »

Become The Buzz

A lot has been written about all the ways you can get buzz for your business — from putting discounts on your Facebook fan page, to reaching out to m... more »