AmericanHort has launched Sage, an AI-powered assistant designed to streamline how users access information on its websites

May 13, 2025
AmericanHort adds new AI assistant

AmericanHort has launched Sage, an AI-powered assistant designed to streamline how users access information on its websites. This intelligent tool delivers quick, accurate answers by drawing from AmericanHort’s library of resources, eliminating the need for manual searching.

Sage can assist with a wide range of topics including Cultivate, business solutions, best practices, events, education, advocacy, membership and research. For example, users can ask about Cultivate’25 education programs, the Section Grower Certification, and much more.

“This is a powerful tool created to help our members, and the industry quickly find the resources they need,” said Mary Beth Cowardin, vice president marketing and member engagement at AmericanHort. “While it is not meant to replace human interaction, Sage saves time and makes it easier to find valuable information.”

Unlike ChatGPT, Gemini, or other AI platforms, Sage operates within a secure environment and does not pull from public sources. This means users can confidently use this tool for tasks like writing a job description, catalog copy or social media content.

“We’re excited to bring this innovative functionality to the horticulture industry,” Cowardin said. “It offers a faster, smarter way to engage with all AmericanHort has to offer.”

After every response, users are encouraged to give feedback with a thumbs-up or thumbs-down and share comments—helping AmericanHort continuously improve the tool.

Try using Sage today at AmericanHort.org/Sage. For more information, contact Sage@AmericanHort.org, or call 614-487-1117.