Merchandising

4 Steps to Better Store Signage Now’s the time to improve your garden center’s signs before the spring rush.

April 2021
4 Steps to Better Store Signage

Whenever I talk about signs with a garden center retailer, the first thing I ask them to do is to take the 360° test: stand anywhere in your retail space and take a slow spin,... more »
stock outdoor living

March 2021
5 Outdoor Living Design Trends for 2021

Don’t call it a comeback — outdoor living has been a big category in lawn and garden for years. But the pandemic — and subsequent stay-at-home mandates we’ve all endured — have sent it into new levels... more »

January 19, 2021
Terra Nova Nurseries Shares Its Pantone Plant Pairings for 2021

Terra Nova Nurseries has released a list of plants that coordinate with PANTONE 17-5104 Ultimate Gray and 13-0647 Illuminating, Pantone's two Colors of the Year for 2021. These colorful variety options present growers and retailers... more »
West of the Wind Creative Ways to Merchandise Outdoor Art_2018 VILLAGE GREEN, Rockford Illinois

January 2021
Creative Ways to Merchandise Outdoor Art

Three years ago, West of the Wind initiated a “Display Contest” for our retailers, where they could win free prints. The response was terrific, and we were amazed at the unique and creative ways our... more »
stock Woman with kokedama in garden center

January 2021
Rev Up an Exhausted Customer Base with New Varieties

Collectively, we’ve been through a lot in the last year. Whether you’re a business owner questioning your own future, an employee with kids you’re trying to teach at home while working full time, or a... more »
Outdoor Living Kicker Lurvey Garden Center in Des Plaines, Illinois

November/December 2020
Trends in Outdoor Living

Tom Partipilo, outdoor living buyer at Lurvey Garden Center in Des Plaines, Illinois, says IGC customers want to buy products that will bring warmth to an area for family and friends to gather around —... more »
Dirty Secrets Kicker Tips and ideas IGCs can use to merchandise holiday items.

November/December 2020
The Four C’s of Christmas Trends

After what we’ve all been through this year, I might be suspicious of someone who honestly believes they KNOW what’s in anyone’s shopping brains for the 2020 holiday season. However, I’m also enough of a... more »

June 30, 2020
Pleasant View Gardens Offers Smallscapes Gardens Program to Retailers

Pleasant View Gardens (PVG) recently introduced the Smallscapes Gardens Program by PVG. In short, it takes the concept of creating recipes for hanging baskets, containers and uprights – which showcases different uses of color, texture,... more »
Echo Valley July 2020 PatioFurniture_CrossMerchandising(1) copy

July 2020
Product and Merchandising Trends in a Post-Pandemic World

The COVID-19 virus has not only transformed the way we live, but its lingering effects could forever change how consumers shop for goods and services and what they deem valuable. While the transition from shopping... more »
Country Mile Gardens, in Morristown, New Jersey, COVID tshirt

July 2020
Garden Centers’ Response to COVID Outbreak

Wellington Gardens’ spacious property and posted signs helped with customer and employee safety. “We have the advantage of plenty of room to spread our customers out, says Christine Wellington, owner of Wellington Gardens in Brentwood,... more »
Selling More Pots & Planters Big Grass Living

June 2020
Selling More Pots & Planters

The U.S. Chamber of Commerce has reported a growth surge in the garden center industry since early March, likely due to travel restrictions throughout the country. Garden centers are often exempted from local closure orders,... more »
Wave Purple Spreading Petunia

March 2020
Celebrating, Marketing and Merchandising a Milestone

Last summer, when it was time to select a name for our newest spreading petunia, the launch team behind the Wave brand decided to engage its very-active social media community. We asked Wave Fans on... more »

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