Marketing
Proven Winners Delivered 2 Billion Impressions in 2018
With an initial goal of delivering 1 billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio,... more »
The Wind Beneath Our Wings
According to the Ruby-throated hummingbird migration map (www.hummingbirds.net/map.html), hummingbirds typically make their seasonal debut in Florida around late February or early March. They continue their progression north and west toward the Dakotas and Canada, through... more »
Yours to Use
Ask any garden center owner if they would like to sell more plants, and I’m pretty sure they will all answer “yes!” Ask them if they would like to sell more plants and have many... more »
Attracting and Empowering New Customers
The Collegiate Plant Initiative (CPI) is a nonprofit organization with a mission to make people who love plants and find the plants people love. Made up of undergraduate students without backgrounds in plant science or... more »5 Tips to Bring More Buzz to Your Store
We live in a fast-paced world where innovation happens daily. In many cases, these improvements are time-savers — products that enable us to finish faster and/or do more. Being a gardener myself for more than... more »
Creating Advocates
Since the dawn of commerce many things have changed in the world of marketing. Technologies have advanced, and we’re able to reach our audiences in ways that once seemed impossible. However, if one standard has... more »Good Websites Have a Goal
Why does the marketing budget get cut when times are tough or when business is going hog-wild? Frequently, it’s because businesses don’t measure the value of their marketing dollars. Therefore, in down times, they “can’t... more »
Selling to 4 Generations & More
It's a fascinating time in retail lawn and garden right now! We are actively selling to FOUR generations. I’m not sure if this has ever happened before — and it certainly hasn’t happened with so... more »
All About the Neighbors
Swansons Nursery has a long history in the Crown Hill neighborhood of Seattle, Washington, opening at its current location more than 90 years ago. A lot has changed from the Roaring ‘20s to today, but... more »
Beyond Tomatoes: What’s Trending in Home Grown?
Edible plants have always been a component of the home garden, and their popularity continues to increase. According to last year’s National Gardening Survey, the DIY yard and garden industry is growing at a slow... more »Practical Organic Gardening in Retail
You are what you eat. While a little cliché, it makes a good point. What we put into our bodies is the fuel that keeps us going. Eating food is the all-inclusive unifier. Breaking bread... more »Making Social Media Work for Your Business
Every business should have a Facebook page. But social media success relies on what your business does after it launches that page. Here are 10 very basic things to do to make sure your Facebook... more »Sign up to receive updates from L&GR.
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January 16, 2019
Fifth-Generation Bailey Family Member Appointed to Consumer Role
January 16, 2019
Griffin Plans Dates for 2019 Grower & Retailer Expos
January 15, 2019
National Hardware Show Registration Opens
January 13, 2019
IMC Announces $280 Million for Market Enhancements
January 7, 2019
AmericanHort HortScholars Program Now Accepting Applications
January 7, 2019
Proven Winners Delivered 2 Billion Impressions in 2018
January 7, 2019
Rightplantz.com Provides Its 2018 Plant Trends Report
January 4, 2019
