Marketing

GPN 40 under 40

March 4, 2021
GPN to Host 40 Under 40 Roundtable March 18

GPN’s Forty Under 40 is celebrating its 10th anniversary in 2021. To commemorate this milestone, on March 18,  GPN’s first 40 Under 40 Roundtable will take place featuring several alumnus from the 40 Under 40 program. During... more »
McHutchison #GrowYourSocial Campaign Debuts to Support Growers and Garden Centers with Social Media

February 16, 2021
McHutchison #GrowYourSocial Campaign to Support Garden Centers with Social Media

McHutchison is now offering a #GrowYourSocial campaign, a free, 52-week social media program, to help garden centers and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as... more »

February 2021
Tools to Help You Master Your Social Media

We at National Garden Bureau and All-America Selections are very honored to continue to provide content for garden retailers’ e-newsletters and social media as part of our mission. We’re now going one step further with... more »
PVG Market Series logo

January 19, 2021
Pleasant View Gardens Announces Second Virtual Market Series Event

Continuing its focus on continual market education and engagement, Pleasant View Gardens (PVG) is excited to announce its second virtual Market Series event for growers, brokers, retailers, and gardeners. “The response to the content we... more »
Organic Kicker Inside the World of Home Gardening

November/December 2020
Inside the World of Home Gardening

In this article, I interview Jeff Lowenfels. Jeff holds the distinction of being North America’s longest running garden columnist. He is also the author of the popular home garden book series including the three titles... more »
Pohmer Kicker Experiences on So Many Levels…

November/December 2020
Experiences on So Many Levels…

Over the past two years, I’ve talked a lot about the critical importance of providing positive “experiences” to the customers in your stores — experiences that touch all of their senses and emotions that will... more »

November/December 2020
What Consumers See in Their Gardens of the Future

Just like fashion, trends in gardening come and go — and sometimes come back again. Some shifts in gardening were inspired by necessity, like the Victory Gardens when consumers grew their own food during the... more »

September 22, 2020
Proven Winners Presents Retail Marketing Trends from the Road

Proven Winners retail account managers Jessica DeGraaf and Meghan Owens shared in a recent webinar trends they have spotted this year and what’s coming up in 2021. Here are some highlights: Color and Gardening Trends... more »
Why the Global Pandemic May Have a “Green Lining”

September/October 2020
Why the Global Pandemic May Have a “Green Lining”

The defining moment is now. Well before the term “plant blindness” was coined in 1998 by botanists James Wandersee and Elisabeth Schussler, the majority of people in the U.S. had lost their collective ability to... more »
Quick & Easy MARKETING SOLUTIONS FOR GARDEN CENTERS

June 2020
Quick & Easy Marketing Solutions for Garden Centers

When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And... more »
Grace Hensley is the owner of Fashion Plants LLC

June 2020
Using Social Media Effectively in Uncertain Times

With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Understanding Millennials from the Millennial Perspective

June 2020
Understanding Millennials from the Millennial Perspective

Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »

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