Marketing
GPN to Host 40 Under 40 Roundtable March 18
GPN’s Forty Under 40 is celebrating its 10th anniversary in 2021. To commemorate this milestone, on March 18, GPN’s first 40 Under 40 Roundtable will take place featuring several alumnus from the 40 Under 40 program. During... more »
McHutchison #GrowYourSocial Campaign to Support Garden Centers with Social Media
McHutchison is now offering a #GrowYourSocial campaign, a free, 52-week social media program, to help garden centers and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as... more »
Tools to Help You Master Your Social Media
We at National Garden Bureau and All-America Selections are very honored to continue to provide content for garden retailers’ e-newsletters and social media as part of our mission. We’re now going one step further with... more »
Pleasant View Gardens Announces Second Virtual Market Series Event
Continuing its focus on continual market education and engagement, Pleasant View Gardens (PVG) is excited to announce its second virtual Market Series event for growers, brokers, retailers, and gardeners. “The response to the content we... more »
Inside the World of Home Gardening
In this article, I interview Jeff Lowenfels. Jeff holds the distinction of being North America’s longest running garden columnist. He is also the author of the popular home garden book series including the three titles... more »
Experiences on So Many Levels…
Over the past two years, I’ve talked a lot about the critical importance of providing positive “experiences” to the customers in your stores — experiences that touch all of their senses and emotions that will... more »
What Consumers See in Their Gardens of the Future
Just like fashion, trends in gardening come and go — and sometimes come back again. Some shifts in gardening were inspired by necessity, like the Victory Gardens when consumers grew their own food during the... more »
Proven Winners Presents Retail Marketing Trends from the Road
Proven Winners retail account managers Jessica DeGraaf and Meghan Owens shared in a recent webinar trends they have spotted this year and what’s coming up in 2021. Here are some highlights: Color and Gardening Trends... more »
Why the Global Pandemic May Have a “Green Lining”
The defining moment is now. Well before the term “plant blindness” was coined in 1998 by botanists James Wandersee and Elisabeth Schussler, the majority of people in the U.S. had lost their collective ability to... more »
Quick & Easy Marketing Solutions for Garden Centers
When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And... more »
Using Social Media Effectively in Uncertain Times
With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Understanding Millennials from the Millennial Perspective
Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
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Videos
News
March 4, 2021
GPN to Host 40 Under 40 Roundtable March 18
March 1, 2021
Bailey Announces Internal Personnel Promotions
February 24, 2021
Retail Sales to Exceed $4.33 Trillion in 2021 as Vaccine Rollout Expands
February 23, 2021
SAF, Seed Your Future Partner Up
February 23, 2021
U.S. Tulip Growers Join Month-Long Celebration in Honor of International Women’s Day
February 23, 2021
Proven Winners’ Shrub Madness Continues for Eighth Year
February 19, 2021
