Marketing

August 2021
Adding Hemp as a Product Category

North Carolina-based Fifth Season Gardening Co. has found success in marketing its current product selections to the expanding hemp market. The family-owned business specializes in hydroponics, homebrew and organic gardening equipment at its five locations.... more »

July 2021
Marketing Trends to Avoid in 2021

In a world where digital has become an integral piece of every garden center’s marketing strategy, there is only one thing worse than having no strategy at all — having a bad digital marketing plan... more »

June 2021
Growing an Integrated Marketing Plan on a Budget

Anyone working in the horticulture industry today knows that profit margins can be extremely tight, making it crucial to watch budgets closely. Marketing can be a major factor in the overall business equation that will... more »
NGB Sponsors #YearoftheSunflower Video Contest

May 12, 2021
NGB Sponsors #YearoftheSunflower Video Contest

2021 is National Garden Bureau's "Year of the Sunflower" and its members are sponsoring a #YearoftheSunflower video contest, designed to inspire creative videos from anyone and everyone in the horticulture industry who loves sunflowers. This... more »

May 11, 2021
PanAmerican Seed Launches Promotional Package for Kitchen Minis Collection

To help retail and greenhouse customers sell and raise awareness for the Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a free package of promotional sales tools. These helpful resources, including downloadable signage, ready-to-post... more »
Monrovia Develops Video Series for Consumers

May 6, 2021
Monrovia Develops Video Series for Consumers

Monrovia has developed a new series of videos that introduces customers to new varieties, provides tips and showcases inventory. More than a dozen short videos cover everything from new selections to customer favorites. Each segment... more »
MARKET INSIGHTS Presents: Back to Business: Attracting Buyers to In Person Visits

May 5, 2021
Webinar to Focus on Attracting Buyers Back to In-Person Retail Shopping

International Market Centers has announced its June 2021 Market Insights webinar will explore the ways that retailers are preparing for consumers’ return to their stores. The hour-long “Back to Business: Attracting Buyers Back to In-Person Visits” session... more »
Pericallis-Senetti-Magic-Salmon-301

April 29, 2021
Suntory Flowers Debuts Garden Center Retailers’ Section for Digital Marketing

Suntory Flowers recently launched a "Just for Retailers" section on its website, with links content including social media posts, videos, professional images, bench cards and posters that IGCs can use on their social media accounts.... more »
Harvey’s Farm & Garden Center, Westborough, Massachusetts

May 2021
Why You Should Consider a CSA Program

L&GR: When and why did you decide to set up a CSA? Emily L. Harvey, manager, Harvey’s Farm & Garden Center, Westborough, Massachusetts: We started offering our CSA program in 2014 after realizing there was... more »
Pohmer kicker image

April 2021
What Is Your Secret Sauce?

As you are about to embark on the most challenging months of your spring selling season, I tried to come up with something motivating and inspiring that could help cheer you on and I stumbled... more »
GPN 40 under 40

March 4, 2021
Register Now for GPN 40 Under 40 Roundtable

GPN’s 40 Under 40 is celebrating its 10th anniversary in 2021. To commemorate this milestone, on March 18,  GPN’s first 40 Under 40 Roundtable will take place, featuring several alumnus from the 40 Under 40 program. During... more »
McHutchison #GrowYourSocial Campaign Debuts to Support Growers and Garden Centers with Social Media

February 16, 2021
McHutchison #GrowYourSocial Campaign to Support Garden Centers with Social Media

McHutchison is now offering a #GrowYourSocial campaign, a free, 52-week social media program, to help garden centers and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as... more »

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