Marketing

September 21, 2023

Suntory Flowers’ flamingo topiaries dazzle at Florida botanical garden

Suntory Flowers’ catharanthus Soiree Kawaii varieties adorned 24 flamingo topiaries at Peace River Botanical & Sculpture Gardens in Punta Gorda, Florida, from Dec. 15 through Sept. 13. The first half of the year, the flamingos... more »

September 18, 2023

Gardening Simplified show celebrates 1st anniversary

Proven Winners ColorChoice Shrubs’ Gardening Simplified show is entering its second year of broadcasting. The radio show and podcast has had over 81 million unique listeners since its kickoff a year ago, and based on... more »

September 15, 2023

SAF’s Petal It Forward scheduled for Oct. 18

The Society of American Florists’ annual goodwill giveaway, in which floral businesses hand out two bouquets — one for the recipient to keep and one for them to give away — returns Wednesday, Oct. 18. For... more »

September 13, 2023

Intent to Bid submitted for U.S. to host World Horticultural Exposition

The World’s Fair Bid Committee Educational Fund recently announced its intent to submit a bid on Sept. 18 to host the 2029 International Horticultural Expo in Minnesota.  International Horticultural Exhibitions are hosted throughout the world... more »

September 12, 2023

2024 Garden Trends Report now available

Garden Media Group has announced its 2024 Garden Trends Report is now available. The report presents seven upcoming trends positioned to influence consumer actions in the coming year. The overarching theme connecting these trends, Eco-Optimism,... more »

September 11, 2023

CalFlowers awarded SAF’s Marketer of the Year Award for floral marketing campaign

A national marketing campaign that promoted flowers as self-care — with free assets available to retailers — has received the Society of American Florists’ 2023 Marketer of the Year award. CalFlowers’... more »

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Taking third place: Making your IGC a community gathering space

What do two plant sellers have in common with a sprawling indoor/outdoor shopping complex and a vintage reseller? They all focus on being a “third place” in their community — a place outside of home... more »

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How to engage with new and returning customers

Engaging with new and old customers is a challenging prospect for business owners in all industries. This age of constant media consumption and the ability for consumers to remove ads from their lives causes friction... more »

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10 tips to maximize your email marketing

Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for successful email marketing campaigns is a solid database of customer email... more »

August 29, 2023

Free retail locator lists real Christmas tree seller

Retailers that sell fresh Christmas trees in the U.S. can list their retail location on the Real Christmas Tree Board’s (RCTB) online locator. There is no charge for this listing, as this project is supported... more »

August 28, 2023

PDSI’s marketing approach sparks significant interest among younger generations

Plant Development Services (PDSI) reportedly marked significant growth in engaging Millennial and Gen Z audiences in 2023 thanks to a multi-pronged marketing strategy that refocused the company’s branding and social media. Yielding double-digit growth on... more »

August 16, 2023

Fessler Nursery joins Proven Winners, leafjoy brand

The Plant Company has partnered with Fessler Nursery in Woodburn, Oregon, to distribute leafjoy houseplants, opening new markets in the Western U.S. Fessler Nursery will begin delivery of leafjoy houseplants to the following states later... more »