Marketing

March 18, 2019

PanAmerican Seed Launches Website for New Impatiens Series

PanAmerican Seed has launched a new website devoted specifically to its new Beacon impatiens, a series of I. walleriana with proven high resistance to impatiens downy mildew. The website www.BeaconImpatiens.com appeals to many audiences, and includes special features, including the... more »

March 11, 2019

Gard’N-Wise Partners With The Perfect Plant

Gard’N-Wise signed a deal with Marketing Garden LLC for The Perfect Plant’s problem solver. The agreement combines synthetic and organic control products offered through Gard’N-Wise with The Perfect Plant’s technology for a ready-to-use problem solver... more »

March 11, 2019

Home & Garden Fulfillment Inc. Launches E-Commerce Services for IGCs

Home & Garden Fulfillment Inc. has announced a new program designed to help retail garden center stores expand into e-commerce sales. Using the services provided by Home & Garden Fulfillment makes it possible for independent... more »

March 4, 2019

Proven Winners ColorChoice Expands 2019 Radio Campaign

With a goal to reach broader audiences of gardening enthusiasts in 2019, Proven Winners ColorChoice has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80... more »

February 26, 2019

National Pollinator Garden Network Surpasses Goal of 1 Million Registered Pollinator Gardens

In three years, 1,040,000 gardens were registered with the Million Pollinator Garden Challenge (MPGC), involving an estimated 8 million people, concentrated in the U.S. and Canada with some in Mexico and across the globe. From... more »

February 2019

Gardening and Chickens Go Hand in Hand

Backyard chickens and gardening go hand in hand. Both play such an important role in being more self-sufficient and helping feed a family with what can be produced on someone's own land with their own... more »

January 7, 2019

Proven Winners Delivered 2 Billion Impressions in 2018

With an initial goal of delivering 1 billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio,... more »

January 2019

The Wind Beneath Our Wings

According to the Ruby-throated hummingbird migration map (www.hummingbirds.net/map.html), hummingbirds typically make their seasonal debut in Florida around late February or early March. They continue their progression north and west toward the Dakotas and Canada, through... more »

January 2019

Yours to Use

Ask any garden center owner if they would like to sell more plants, and I’m pretty sure they will all answer “yes!” Ask them if they would like to sell more plants and have many... more »

January 2019

Attracting and Empowering New Customers

The Collegiate Plant Initiative (CPI) is a nonprofit organization with a mission to make people who love plants and find the plants people love. Made up of undergraduate students without backgrounds in plant science or... more »

August 2018

5 Tips to Bring More Buzz to Your Store

We live in a fast-paced world where innovation happens daily. In many cases, these improvements are time-savers — products that enable us to finish faster and/or do more. Being a gardener myself for more than... more »

July 2018

Creating Advocates

Since the dawn of commerce many things have changed in the world of marketing. Technologies have advanced, and we’re able to reach our audiences in ways that once seemed impossible. However, if one standard has... more »