Marketing
Hitting the Target: Marketing to Shoppers Under 40
"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried... more »
10 Tips for Garden Retailers to Take Great Photos
Whether snapping photos on your smartphone to post on your social media pages or staging plant product shots for your website, taking photos is key to your marketing plan. Here are a few tips you... more »
Proven Winners Supports College Plant Initiative
For the second year, Proven Winners is supporting the Collegiate Plant Initiative (CPI), a student-run organization founded at the University of Florida with the goal of connecting college students with plants and opportunities in the horticulture industry.... more »
What Are Your Customers Saying About You?
Not so long ago you heard directly from your customer or word-of-mouth. Today, it is much more complex. A customer can say something (either positive or negative) about you and your business in an ever-increasing... more »
Latest Issue of Gardening Simplified Now Available from Spring Meadow Nursery
Volume seven of the popular Gardening Simplified magazine has been released by Spring Meadow Nursery, manager of the popular Proven Winners ColorChoice flowering shrub brand. The 100-page reference guide is part of the company’s direct-to-consumer advertising and... more »
PanAmerican Seed Launches Website for New Impatiens Series
PanAmerican Seed has launched a new website devoted specifically to its new Beacon impatiens, a series of I. walleriana with proven high resistance to impatiens downy mildew. The website www.BeaconImpatiens.com appeals to many audiences, and includes special features, including the... more »Gard’N-Wise Partners With The Perfect Plant
Gard’N-Wise signed a deal with Marketing Garden LLC for The Perfect Plant’s problem solver. The agreement combines synthetic and organic control products offered through Gard’N-Wise with The Perfect Plant’s technology for a ready-to-use problem solver... more »Home & Garden Fulfillment Inc. Launches E-Commerce Services for IGCs
Home & Garden Fulfillment Inc. has announced a new program designed to help retail garden center stores expand into e-commerce sales. Using the services provided by Home & Garden Fulfillment makes it possible for independent... more »
Proven Winners ColorChoice Expands 2019 Radio Campaign
With a goal to reach broader audiences of gardening enthusiasts in 2019, Proven Winners ColorChoice has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80... more »
National Pollinator Garden Network Surpasses Goal of 1 Million Registered Pollinator Gardens
In three years, 1,040,000 gardens were registered with the Million Pollinator Garden Challenge (MPGC), involving an estimated 8 million people, concentrated in the U.S. and Canada with some in Mexico and across the globe. From... more »
Gardening and Chickens Go Hand in Hand
Backyard chickens and gardening go hand in hand. Both play such an important role in being more self-sufficient and helping feed a family with what can be produced on someone's own land with their own... more »
Proven Winners Delivered 2 Billion Impressions in 2018
With an initial goal of delivering 1 billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio,... more »
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September 20, 2019
Deadline Approaching for AFE Paid Internships
September 19, 2019
Labor and Housing Updates Featured at 2019 Great Lakes Expo
September 17, 2019
MANTS Announces 50th Anniversary, Opens Trade Show Registration
September 12, 2019
Entries Being Accepted for 2020 Green Thumb Awards
September 11, 2019
Michael Bracken Joins IGCA Board of Directors
September 10, 2019
Voting Open for National Garden Bureau’s Therapeutic Garden Grant
September 9, 2019
Studio M Names Mike Todd Director of Operations
September 9, 2019
