Marketing
Proven Winners Presents Retail Marketing Trends from the Road
Proven Winners retail account managers Jessica DeGraaf and Meghan Owens shared in a recent webinar trends they have spotted this year and what’s coming up in 2021. Here are some highlights: Color and Gardening Trends... more »
Why the Global Pandemic May Have a “Green Lining”
The defining moment is now. Well before the term “plant blindness” was coined in 1998 by botanists James Wandersee and Elisabeth Schussler, the majority of people in the U.S. had lost their collective ability to... more »
Quick & Easy Marketing Solutions for Garden Centers
When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And... more »
Using Social Media Effectively in Uncertain Times
With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Understanding Millennials from the Millennial Perspective
Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
Growing Future Gardeners
Gardeners and garden industry professionals know that the best plants are the ones that have strong beginnings. Seeds that are sown in well-draining soil, exposed to optimal temperatures and given just the right amount of... more »
Industry Leaders Provide Coronavirus Messaging for IGCs
The greatest opportunity in the horticulture industry may be upon us in response to COVID-19, to immediately increase awareness of the benefits of plants and to mobilize consumers to be vigilant and prepared to promote... more »
NICH Creates Resources to Promote Horticulture
The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization's Social Media Committee and the Health and Community Committee created the series... more »IGCs, Nurseries and Flower Shops Provide Safe Way to Celebrate Spring Holidays
People are being asked to hunker down even further this week and traditional springtime gatherings are all on hold. During this uncertain time, California nurseries, garden centers and flower shops are adapting, staying open and... more »
Proven Winners Creates Facebook Group to Help IGCs Meet Today’s Challenges
Proven Winners has created a new Facebook group to help independent garden centers meet some of the challenges they are facing during the COVID-19 pandemic. The Facebook group, Proven Winners IGC Connect, is set up... more »
Expanding Ecommerce
Passion, vision and ethics — it helps you visit the homes and lives of your customers and give them what they want and need. As of now, the horticulture industry has really stepped up its... more »
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Videos
News
September 22, 2020
Proven Winners Presents Retail Marketing Trends from the Road
September 21, 2020
AAS Announces 2020 Breeder’s Cup Award Recipient
September 21, 2020
Terra Nova Nurseries Produces Geum Series Video
September 16, 2020
Registration Now Open for National Hardware Virtual Show
September 16, 2020
Blight-Resistant Boxwood to Hit the Market
September 14, 2020
Monrovia Creates Retailers Resource Website
September 10, 2020
Applications Now Being Accepted for the 2021 GPN/Nexus Intern of the Year
September 10, 2020
