Marketing
Inside the World of Home Gardening
In this article, I interview Jeff Lowenfels. Jeff holds the distinction of being North America’s longest running garden columnist. He is also the author of the popular home garden book series including the three titles... more »
Experiences on So Many Levels…
Over the past two years, I’ve talked a lot about the critical importance of providing positive “experiences” to the customers in your stores — experiences that touch all of their senses and emotions that will... more »
What Consumers See in Their Gardens of the Future
Just like fashion, trends in gardening come and go — and sometimes come back again. Some shifts in gardening were inspired by necessity, like the Victory Gardens when consumers grew their own food during the... more »
Proven Winners Presents Retail Marketing Trends from the Road
Proven Winners retail account managers Jessica DeGraaf and Meghan Owens shared in a recent webinar trends they have spotted this year and what’s coming up in 2021. Here are some highlights: Color and Gardening Trends... more »
Why the Global Pandemic May Have a “Green Lining”
The defining moment is now. Well before the term “plant blindness” was coined in 1998 by botanists James Wandersee and Elisabeth Schussler, the majority of people in the U.S. had lost their collective ability to... more »
Quick & Easy Marketing Solutions for Garden Centers
When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And... more »
Using Social Media Effectively in Uncertain Times
With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Understanding Millennials from the Millennial Perspective
Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
Growing Future Gardeners
Gardeners and garden industry professionals know that the best plants are the ones that have strong beginnings. Seeds that are sown in well-draining soil, exposed to optimal temperatures and given just the right amount of... more »
Industry Leaders Provide Coronavirus Messaging for IGCs
The greatest opportunity in the horticulture industry may be upon us in response to COVID-19, to immediately increase awareness of the benefits of plants and to mobilize consumers to be vigilant and prepared to promote... more »
NICH Creates Resources to Promote Horticulture
The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization's Social Media Committee and the Health and Community Committee created the series... more »IGCs, Nurseries and Flower Shops Provide Safe Way to Celebrate Spring Holidays
People are being asked to hunker down even further this week and traditional springtime gatherings are all on hold. During this uncertain time, California nurseries, garden centers and flower shops are adapting, staying open and... more »
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News
December 2, 2020
PPA Schedules Winter Virtual Symposium
December 1, 2020
MANTS.com Business Hub Now Open
December 1, 2020
AmericanHort to Present E-Commerce Mastery Series
December 1, 2020
Fred C. Gloeckner & Co. Transfers Open Orders to Ball Seed
November 30, 2020
Pleasant View Gardens Launches Year-Long Virtual Market Series
November 30, 2020
Suntory Raises Funds for Charity
November 24, 2020
