Marketing

Quick & Easy MARKETING SOLUTIONS FOR GARDEN CENTERS

June 2020
Quick & Easy Marketing Solutions for Garden Centers

When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And... more »
Grace Hensley is the owner of Fashion Plants LLC

June 2020
Using Social Media Effectively in Uncertain Times

With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Understanding Millennials from the Millennial Perspective

June 2020
Understanding Millennials from the Millennial Perspective

Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
Growing Future Gardeners With Kids Gardening

May 2020
Growing Future Gardeners

Gardeners and garden industry professionals know that the best plants are the ones that have strong beginnings. Seeds that are sown in well-draining soil, exposed to optimal temperatures and given just the right amount of... more »

April 13, 2020
Industry Leaders Provide Coronavirus Messaging for IGCs

The greatest opportunity in the horticulture industry may be upon us in response to COVID-19, to immediately increase awareness of the benefits of plants and to mobilize consumers to be vigilant and prepared to promote... more »

April 8, 2020
NICH Creates Resources to Promote Horticulture

The National Initiative for Consumer Horticulture (NICH) has created a series of engaging memes to inspire consumers while maintaining safe social distance. The organization's Social Media Committee and the Health and Community Committee created the series... more »

April 8, 2020
IGCs, Nurseries and Flower Shops Provide Safe Way to Celebrate Spring Holidays

People are being asked to hunker down even further this week and traditional springtime gatherings are all on hold. During this uncertain time, California nurseries, garden centers and flower shops are adapting, staying open and... more »

April 6, 2020
Proven Winners Creates Facebook Group to Help IGCs Meet Today’s Challenges

Proven Winners has created a new Facebook group to help independent garden centers meet some of the challenges they are facing during the COVID-19 pandemic. The Facebook group, Proven Winners IGC Connect, is set up... more »
Independent garden centers can benefit by joining an ecommerce network.

March 2020
Expanding Ecommerce

Passion, vision and ethics — it helps you visit the homes and lives of your customers and give them what they want and need. As of now, the horticulture industry has really stepped up its... more »

February 2020
Brand Aid

Many businesses are developing a new strategy to market their story. There is no one component to make it work, but a combination of many parts or building blocks that make up the whole. Vendor... more »

February 2020
It’s All About Engagement

One of the perks of my job is that I get to travel to see dynamic garden centers throughout North America. I’m on planes — a lot. As much as I’d love to regale you... more »

January 2020
Focused on the Future of Gardening

National Garden Bureau (NGB) Executive Director Diane Blazek wants people to know that the organization she leads is a source for not only garden centers, but for home gardeners, members of the media, social media... more »

FREE PRODUCT INFORMATION

Get fast and free information about the products and services featured within the magazine »


Get one year of Lawn & Garden Retailer in both print and digital editions for free.
Preview our digital edition »

Interested in reading the print edition of Lawn & Garden Retailer?

Subscribe Today »


Be sure to check
out our sister site.