Marketing
Armstrong Gardens Case Study
{Sponsored} Implementing an Integrated System Pike Nurseries had been operating its locations using two separate, older computer systems — one for point of sale and one for... more »
Expanding to Hemp/CBD in the Garden Center
Something new is growing at Pahl’s Market in Apple Valley, Minnesota. After the 2018 Farm Bill passed, Jack Pahl says they saw a new market open up for their family business and, at the beginning... more »
Cutting Gardens in Vogue
We recently joined Bailey Nurseries for an action-packed media event in the heart of New York City. The main goal of the event was to meet the newest Endless Summer hydrangea, ‘Pop Star’, which will... more »
Top Retail Trends of 2022
The pandemic changed not only how customers shop — and how you sell to them — but has also brought forth innovative changes in retail. Financial services and digital payments company Block Inc. (formerly Square Inc.) partnered... more »
Marketing a Cause: Dümmen Orange Supports Yellowstone Park with Petunia
Social responsibility in business has gone from important to essential. Customers are increasingly scrutinizing the companies they buy from — and want to know that their values align. Studies have found that 72% of Americans... more »
Dümmen Orange Raising Funds for Yellowstone Rebuilding
Plant breeder Dümmen Orange is encouraging efforts to repair Yellowstone Park. Recent destructive floods have left Yellowstone temporarily closed due to the significant damage. While no casualties have been reported, the country’s first national park... more »
Flowers Are Affordable Pleasures During Inflation, CNN Reports
Consumers are holding back on purchasing pricey items as the U.S. dollar inflates, but flowers seem to be among affordable treats they are allowing themselves, CNN recently reported. “They mostly stop spending on nonessentials, like... more »
Star Roses and Plants Releases Free Social Media Graphics for National Rose Month
Star Roses and Plants recently announced it has released free graphics to share on social media for #NationalRoseMonth. Graphics created for use on both Facebook and Instagram social media platforms can be downloaded from the... more »
Flower Power: Why Your IGC Should Stock Cut Flowers as a Product Category
Flowers are the new hugs, Katie Dubow said earlier this year when introducing Garden Media Group’s 2022 Garden Trends Report. When we can’t gather with loved ones and personal connections are limited (e.g., during a... more »
Signs of Spring in the Garden Center
Spring came earlier than usual this year on Long Island, New York, when Hicks Nurseries hosted its 32nd annual Flower & Garden Show March 10-27. Built from scratch each year in a 20,000-square-foot greenhouse, the event... more »
Sharing the Local Love
Supporting local businesses is more than a buzzword in the garden center world — as small businesses themselves, IGCs are reliant on many other family-owned businesses for sourcing product and for community support. Here, two independent... more »
Traditional Versus Modern Marketing
“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is... more »
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