Marketing

July 2018
Good Websites Have a Goal

Why does the marketing budget get cut when times are tough or when business is going hog-wild? Frequently, it’s because businesses don’t measure the value of their marketing dollars. Therefore, in down times, they “can’t... more »

May 2018
Making Social Media Work for Your Business

Every business should have a Facebook page. But social media success relies on what your business does after it launches that page. Here are 10 very basic things to do to make sure your Facebook... more »
Proven Winners ColorChoice

April 6, 2018
Proven Winners ColorChoice Announces 2018 Shrub Madness National Champ

After a month-long battle, 'Zinfin Doll' hydrangea paniculata has been crowned Proven Winners ColorChoice 2018 Shrub Madness champion. The plant bracket competition, Shrub Madness, is based on the college basketball playoffs. The contest is populated... more »

March 9, 2018
The Perfect Plant to Feature AAS Winners

All-America Selections and The Perfect Plant have teamed up to help garden centers by featuring AAS winners on The Perfect Plant’s website and in-store kiosk plant database. “We are very appreciative to All-America Selections for making The... more »

February 9, 2018
The Perfect Plant to Feature Bloomin’ Easy This Spring

Bloomin’ Easy has announced its line of improved, low-maintenance plants will be featured in The Perfect Plant beginning spring 2018. The Perfect Plant is a complete, interactive visual expert for garden centers to give shoppers... more »

February 2018
Incorporating Activism

The new buzzword in marketing is advocacy. I just returned from an entire conference about how to use this model in your business, with brand representatives from tech industry giants like Dell and Cisco, and... more »

February 2018
Marketing Water-Wise Plants

Colorado’s population is expected to nearly double between 2000 and 2040. Most of this growth is happening along the eastern slope of the Rockies, in areas where our average annual precipitation is less than 15... more »

February 2018
7 Ways to Sell the Ultimate Gift

What would you say if I told you that you already possess the one small item in your store that any employee can sell easily with zero knowledge of eco-friendly matters multiple times daily and... more »

January 2018
Year-Round Workshops

My favorite part of winter is looking through all of the seed catalogs that are arriving daily and thinking about my spring garden. Well, you can bet that many of your customers are doing the... more »

January 2018
Growing Customers

The next time you're in traffic behind someone looking at a cell phone or watching an employee hide in a bathroom stall to change their Facebook status ... be grateful. You see, this little device... more »

January 2018
Style Awakenings in 2018

On a recent morning as I was waking up, I turned on the radio to catch the headlines, and I heard that according to the Bloomberg Market Report (November 2017), residential construction starts are up... more »

January 2018
Easy Tools to Sell More Plants

Every year since 1980, the National Garden Bureau (NGB) board of directors has chosen one annual, one edible, one perennial and one bulb (added in 2015) as the selected classes for our "Year of the"... more »


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