Marketing

MARKET INSIGHTS Presents: Back to Business: Attracting Buyers to In Person Visits

May 5, 2021
Webinar to Focus on Attracting Buyers Back to In-Person Retail Shopping

International Market Centers has announced its June 2021 Market Insights webinar will explore the ways that retailers are preparing for consumers’ return to their stores. The hour-long “Back to Business: Attracting Buyers Back to In-Person Visits” session... more »
Pericallis-Senetti-Magic-Salmon-301

April 29, 2021
Suntory Flowers Debuts Garden Center Retailers’ Section for Digital Marketing

Suntory Flowers recently launched a "Just for Retailers" section on its website, with links content including social media posts, videos, professional images, bench cards and posters that IGCs can use on their social media accounts.... more »
Harvey’s Farm & Garden Center, Westborough, Massachusetts

May 2021
Why You Should Consider a CSA Program

L&GR: When and why did you decide to set up a CSA? Emily L. Harvey, manager, Harvey’s Farm & Garden Center, Westborough, Massachusetts: We started offering our CSA program in 2014 after realizing there was... more »
Pohmer kicker image

April 2021
What Is Your Secret Sauce?

As you are about to embark on the most challenging months of your spring selling season, I tried to come up with something motivating and inspiring that could help cheer you on and I stumbled... more »
GPN 40 under 40

March 4, 2021
Register Now for GPN 40 Under 40 Roundtable

GPN’s 40 Under 40 is celebrating its 10th anniversary in 2021. To commemorate this milestone, on March 18,  GPN’s first 40 Under 40 Roundtable will take place, featuring several alumnus from the 40 Under 40 program. During... more »
McHutchison #GrowYourSocial Campaign Debuts to Support Growers and Garden Centers with Social Media

February 16, 2021
McHutchison #GrowYourSocial Campaign to Support Garden Centers with Social Media

McHutchison is now offering a #GrowYourSocial campaign, a free, 52-week social media program, to help garden centers and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as... more »

February 2021
Tools to Help You Master Your Social Media

We at National Garden Bureau and All-America Selections are very honored to continue to provide content for garden retailers’ e-newsletters and social media as part of our mission. We’re now going one step further with... more »
PVG Market Series logo

January 19, 2021
Pleasant View Gardens Announces Second Virtual Market Series Event

Continuing its focus on continual market education and engagement, Pleasant View Gardens (PVG) is excited to announce its second virtual Market Series event for growers, brokers, retailers, and gardeners. “The response to the content we... more »
Organic Kicker Inside the World of Home Gardening

November/December 2020
Inside the World of Home Gardening

In this article, I interview Jeff Lowenfels. Jeff holds the distinction of being North America’s longest running garden columnist. He is also the author of the popular home garden book series including the three titles... more »
Pohmer Kicker Experiences on So Many Levels…

November/December 2020
Experiences on So Many Levels…

Over the past two years, I’ve talked a lot about the critical importance of providing positive “experiences” to the customers in your stores — experiences that touch all of their senses and emotions that will... more »

November/December 2020
What Consumers See in Their Gardens of the Future

Just like fashion, trends in gardening come and go — and sometimes come back again. Some shifts in gardening were inspired by necessity, like the Victory Gardens when consumers grew their own food during the... more »

September 22, 2020
Proven Winners Presents Retail Marketing Trends from the Road

Proven Winners retail account managers Jessica DeGraaf and Meghan Owens shared in a recent webinar trends they have spotted this year and what’s coming up in 2021. Here are some highlights: Color and Gardening Trends... more »

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