Marketing

Monrovia research shows gardening can improve mental health and wellness

April 10, 2024
Monrovia research says gardening can improve mental health and wellness

A recent survey conducted by Monrovia found that nearly 50% of homeowners think gardening is good for their mental health and well-being. Additionally, 39% of the homeowners strongly agreed with the statement: “planting and working... more »
USDA offers toolkit for retailers to promote organics

April 2, 2024
USDA offers toolkit for retailers to promote organics

The USDA National Organic Program (NOP) has published an online retail toolkit of consumer-focused, educational resources to highlight the value of the organic label. Consumer research shows that consumers do not always understand what the... more »

April 2024
Top recommendations for shoulder-season sales

The power of plants is still a driving force in today’s consumer market — people just can’t get enough! The key for retailers, however, is to build on those initial spring fever sales, inspire them... more »
Many of the best innovations come from collaborations. Here’s how CountryMax partners with master gardeners to draw a crowd.

April 2024
Events that grow foot traffic — and your brand

At CountryMax, we take pride in our knowledgeable employees. But to bring our customers even greater gardening expertise, we team up with master gardeners from the Cornell Cooperative Extension. These growers have decades of experience... more »

April 2024
Using digital technology effectively

In an era where our lives are increasingly digitized, the importance of fostering a deep connection to plants and nature cannot be overstated. As people spend more time in front of screens, they risk becoming... more »
Bloomin' Easy creates augmented reality experience for its top varieties

March 19, 2024
Bloomin’ Easy creates augmented reality experience for its top varieties

Bloomin’ Easy has revealed a new augmented reality (AR) experience for consumers to use on a mobile device. AR is available for its top 10 shrub varieties through bloomineasyplants.com and bloomineasywholesale.com. By spring 2025, Bloomin’... more »
SAF's Marketer of the Year Contest

March 11, 2024
SAF’s Marketer of the Year contest now open

The Society of American Florists (SAF) 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The... more »
HilverdaFlorist shares new branding and website for Garvinea series

March 11, 2024
HilverdaFlorist reveals new branding and website for Garvinea series

Breeder of the Garvinea garden gerbera series, HilverdaFlorist has refreshed its product range with a new look presented on a newly launched website. The online experience intends to teach consumers all about these garden plants... more »
Eckerts feature sign Bridget Behe

March 2024
Revamp Your Retail Series: Signage

If labor were unlimited and free, retailers wouldn’t need signs; customers could simply ask a question and get an answer. Signs are used in three basic ways: identity, direction and information. The identity signs are... more »
Attracting and Retaining Employees kicker stock

March 2024
How to attract employees with a marketing mindset

The job hunting experience can be tedious and monotonous for your potential employee, with constantly repeating tasks. From typing in their full name, uploading a resume and then retyping all of the content of their... more »
Pollinatives owner Donald Gerber shares why he started his retail nursery and how garden centers can sell more native plants.

March 2024
A need for natives

It’s not often that someone starts a business out of laziness. Donald Gerber, owner of Pollinatives in the San Antonio area and a self-described “lazy gardener,” said he did just that after discovering native plants... more »
Katie Dubow receives Green Achiever Award

February 23, 2024
Katie Dubow receives Green Achiever Award

Garden Media Group’s president Katie Dubow has been awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). The award was presented by Russell Redding, Pennsylvania’s Secretary of Agriculture, at PLNA’s... more »