Marketing
Garden Media Group shares products aligned with Color of the Year Mocha Mousse
The rich, mellow brown hue of Pantone’s 2025 Color of the Year, Mocha Mousse, resonates deeply with our industry, said Garden Media Group president Katie Dubow. She shared a roundup of some of the best... more »
Gaining Retail Business Insights
More than 1,000 retailers and building supply companies gathered Nov. 18-20 at MGM Grand in Las Vegas to learn about retail business trends, network and keep abreast on Epicor software options at its annual Insights... more »
‘Painting with flowers’: Simplifying landscape design
They say necessity is the mother of invention, and it’s true for Plant By Number (PBN), a customizable design tool that simplifies garden design for homeowners. Founder Alexander Betz has been in landscaping for about... more »
Staffing the surge: Managing increased retail traffic
On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »
Marketing materials now available for NGB’s 2025 “Year of the” plant campaign
National Garden Bureau (NGB) has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make life easier and allow all... more »
Marketing Flowers for Self-Care webinar scheduled
That Flower Feeling (TFF) has scheduled a webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” taking place at 2 p.m. EST on Thursday, Nov. 14. This engaging session will delve... more »
Wave Petunias to celebrate 30th anniversary in 2025
PanAmerican Seed has announced Wave petunias will celebrate their 30th anniversary in 2025. To commemorate — and help greenhouses and retailers take advantage of extra consumer interest — PanAmerican Seed shared several exciting plans beginning... more »
Revamp Your Retail Series: Consumer psychology
Consumers have a lot on their minds most days. Horticultural professionals, retailers and growers may be inclined to think they get a lot of “brain time” from their customers, that customers are thoughtful about the... more »Royal Anthos partners with Slow Flowers Society
Royal Anthos and its lily bulb vendors have announced a partnership with the Slow Flowers Society, with the goal of teaching American flower farmers how easy it is to grow and sell lilies. Flowerbulb.eu, the... more »
The 2024 Garden Center Show celebrates success
The Garden Center Show (presented by Lawn & Garden Retailer and SmartWork Media) recently hosted garden center professionals from the U.S., South America and even the UK to walk the trade show floor and attend... more »Proven Winners schedules 2024 Fall Roadshows
Proven Winners has scheduled two Roadshows this fall, designed for retailers, growers, brokers, landscapers and anyone who works in the green industry. Roadshows are opportunities to learn about upcoming trends, brainstorm with like-minded industry pros... more »American Meadows donates unsold plants, resulting in 0% organic waste
American Meadows and its sister company, High Country Gardens, are driven by their shared purpose of doing good through gardening. This season, their plant donations have supported the creation of new community and memorial gardens, habitat... more »
Videos
News
December 5, 2024
NRF predicts ‘successful holiday retail season’
December 5, 2024
AmericanHort commends court’s stay on DOL’s amended H-2A regulations
December 5, 2024
Axiom releases 2025 Gardening Outlook Study
December 5, 2024
Reps Are Local Too announces second virtual roundtable
December 3, 2024
