Marketing
Ground Rules
Call it the greening trifecta of 2021 — everyday gardening meets self-sufficiency meets food origin awareness. The result? A backyard and balcony edible garden boom, where no space is too small for the “foodscaping” movement.... more »
PanAmerican Seed Launches Kitchen Minis Website
To provide further consumer awareness and help retail customers sell the award-winning Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a shopper-friendly website, www.kitchenminis.com. The mobile-optimized site lets consumers browse the full... more »
Adding Hemp as a Product Category
North Carolina-based Fifth Season Gardening Co. has found success in marketing its current product selections to the expanding hemp market. The family-owned business specializes in hydroponics, homebrew and organic gardening equipment at its five locations.... more »
Marketing Trends to Avoid in 2021
In a world where digital has become an integral piece of every garden center’s marketing strategy, there is only one thing worse than having no strategy at all — having a bad digital marketing plan... more »
Quick & Easy Marketing Solutions for Garden Centers
When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And... more »
Growing an Integrated Marketing Plan on a Budget
Anyone working in the horticulture industry today knows that profit margins can be extremely tight, making it crucial to watch budgets closely. Marketing can be a major factor in the overall business equation that will... more »
NGB Sponsors #YearoftheSunflower Video Contest
2021 is National Garden Bureau's "Year of the Sunflower" and its members are sponsoring a #YearoftheSunflower video contest, designed to inspire creative videos from anyone and everyone in the horticulture industry who loves sunflowers. This... more »
PanAmerican Seed Launches Promotional Package for Kitchen Minis Collection
To help retail and greenhouse customers sell and raise awareness for the Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a free package of promotional sales tools. These helpful resources, including downloadable signage, ready-to-post... more »
Monrovia Develops Video Series for Consumers
Monrovia has developed a new series of videos that introduces customers to new varieties, provides tips and showcases inventory. More than a dozen short videos cover everything from new selections to customer favorites. Each segment... more »
Webinar to Focus on Attracting Buyers Back to In-Person Retail Shopping
International Market Centers has announced its June 2021 Market Insights webinar will explore the ways that retailers are preparing for consumers’ return to their stores. The hour-long “Back to Business: Attracting Buyers Back to In-Person Visits” session... more »
Suntory Flowers Debuts Garden Center Retailers’ Section for Digital Marketing
Suntory Flowers recently launched a "Just for Retailers" section on its website, with links content including social media posts, videos, professional images, bench cards and posters that IGCs can use on their social media accounts.... more »
Why You Should Consider a CSA Program
L&GR: When and why did you decide to set up a CSA? Emily L. Harvey, manager, Harvey’s Farm & Garden Center, Westborough, Massachusetts: We started offering our CSA program in 2014 after realizing there was... more »
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Videos
News
October 14, 2021
#YearoftheSunflower Video Contest Winners Announced
October 14, 2021
NGB Continues to Inspire Home Gardeners
October 13, 2021
Danziger Announces Innovation Fest to Introduce 2023 New Varieties
October 12, 2021
Atlanta Market Anticipates Strongest Market in Two Years
October 11, 2021
Ball Releases 2022-2023 Mum Catalog
October 7, 2021
Application Deadline for ’22 GPN/Prospiant Intern of the Year Scholarship is Oct. 15
October 1, 2021
