Marketing
Monrovia’s on-demand webinar showcases must-have plants for spring
Monrovia’s first webinar of 2023 features trend spotter and chief marketing officer Katie Tamony and plant hunter Georgia Clay, who provide design tips and plant inspiration to help you kick off your customers' spring gardens.... more »
SAF offers free spring social media graphics
The Society of American Florists has announced it now offers free spring social graphics to entice your customers to celebrate the season with flowers. The social media shareables include general spring-themed banners and social media... more »
Innovator Awards program recognizes outstanding garden centers
How innovative is your garden center? Share your story now for the 2023 Lawn & Garden Retailer Innovator Awards. These awards will recognize garden centers for excellence in categories such as: Community Involvement, Classes and... more »
Petitti supports eco-friendly products and practices
Whether it’s reducing waste, implementing recycling programs or finding new efficiencies, garden centers are constantly striving to perform in a more eco-friendly manner. Noelle Clark Akin, manager of training and education at Petitti Garden Centers... more »
Mastering garden center merchandising
The old cliche of “stack it high and watch it fly” couldn’t be further from the truth for independent garden centers. Effective merchandising takes much more planning; it’s an ongoing process to introduce your products... more »
Tropical trendspotting: A boutique houseplant shop focuses on rare and unique plants
A background in fashion might not be commonplace in the plant retail world, but for Karli Heineman, it’s turned out to be a real advantage. Before moving to San Diego from Los Angeles five years... more »
Proven Winners ColorChoice Shrub Madness returns
Proven Winners ColorChoice has announced that Shrub Madness will return Feb. 27. The bracket competition pits shrub against shrub in a battle for the title of World Champion through votes. The contest runs in prediction... more »
Monrovia Releases Spring Planning Guide for Home Gardeners
Monrovia recently announced it is offering new inspiration for home gardeners to guide their planning and shopping for spring projects. The new Ultimate Spring Planning Guide offers information and inspiration for creating new and updating existing... more »
Suntory Flowers Goes to the Grammy Awards
Suntory Flowers once again delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs Inc., the official botanical artist for the GRAMMYs. The 65th Annual GRAMMY Awards took place February 5 at the... more »
Going Mobile: Considerations for Incorporating a Food Truck at Your IGC
You have a store full of customers — how can you get them to stay longer? Feed them of course. Two garden centers share the different roads they followed to having food trucks on their property and... more »
Focused on Organic Gardening
Nancy DuBrule-Clemente isn’t afraid of a challenge. She founded the landscape company and destination garden center Natureworks in southern Connecticut in 1983 as a woman-led, organically focused company at a time when gardening was chemical... more »
NGB Offers Expanded Marketing Tools for “Year of the” Crops
National Garden Bureau (NGB) is once again trying to make life easier for retailers and growers this spring! NGB has created trendy, creative and on-point marketing tools available now to help promote the 2023 “Year... more »
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