Marketing

August 2018
5 Tips to Bring More Buzz to Your Store

We live in a fast-paced world where innovation happens daily. In many cases, these improvements are time-savers — products that enable us to finish faster and/or do more. Being a gardener myself for more than... more »

July 2018
Creating Advocates

Since the dawn of commerce many things have changed in the world of marketing. Technologies have advanced, and we’re able to reach our audiences in ways that once seemed impossible. However, if one standard has... more »

July 2018
Good Websites Have a Goal

Why does the marketing budget get cut when times are tough or when business is going hog-wild? Frequently, it’s because businesses don’t measure the value of their marketing dollars. Therefore, in down times, they “can’t... more »

June 2018
Selling to 4 Generations & More

It's a fascinating time in retail lawn and garden right now! We are actively selling to FOUR generations. I’m not sure if this has ever happened before — and it certainly hasn’t happened with so... more »

May 2018
All About the Neighbors

Swansons Nursery has a long history in the Crown Hill neighborhood of Seattle, Washington, opening at its current location more than 90 years ago. A lot has changed from the Roaring ‘20s to today, but... more »

May 2018
Beyond Tomatoes: What’s Trending in Home Grown?

Edible plants have always been a component of the home garden, and their popularity continues to increase. According to last year’s National Gardening Survey, the DIY yard and garden industry is growing at a slow... more »

May 2018
Practical Organic Gardening in Retail

You are what you eat. While a little cliché, it makes a good point. What we put into our bodies is the fuel that keeps us going. Eating food is the all-inclusive unifier. Breaking bread... more »

May 2018
Making Social Media Work for Your Business

Every business should have a Facebook page. But social media success relies on what your business does after it launches that page. Here are 10 very basic things to do to make sure your Facebook... more »
Proven Winners ColorChoice

April 6, 2018
Proven Winners ColorChoice Announces 2018 Shrub Madness National Champ

After a month-long battle, 'Zinfin Doll' hydrangea paniculata has been crowned Proven Winners ColorChoice 2018 Shrub Madness champion. The plant bracket competition, Shrub Madness, is based on the college basketball playoffs. The contest is populated... more »

April 2018
Strategic New-Media Marketing is Worth the Investment

New-media marketing seems like something that should be easy to understand and execute, doesn’t it? You’d be surprised, as I was, to study the many ways members of our industry approach marketing with new-media technologies... more »

April 2018
Top 10 Considerations for Selling Online

While I was at MANTS in January, a garden center owner asked me, "Is this e-comm thing going to be big someday?" This left me completely speechless. Whether you believe it’s a t for your... more »

April 2018
What Your Customers Should Hear

The importance of a good brand image is high on the agenda for garden centers. Businesses know that seeing wilted plants or poorly maintained facilities aren’t going to be a selling point for customers so... more »


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