Green industry to gather for Cultivate’25

June 2025
Green industry to gather for Cultivate’25 By Teresa McPherson

For four days in July, horticulture industry representatives will descend upon Columbus, Ohio, for AmericanHort’s Cultivate’25.

Cultivate’25 Booth Previews

AmericanHort

AmericanHort unites and advances the green industry through advocacy, collaboration, education and research. Come learn more and see the exciting new tool we have for you.

Aisle 700

Dramm

Visitors will be able to feel the quality and experience the difference with Dramm’s new accessory packaging, offering firsthand product engagement and QR codes linking to detailed information and videos.

Booth 847

Epicor

Epicor Propello is an intuitive, easy-to-use and 100% built-for-cloud retail management system that simplifies operations, while improving efficiency and empowering retailers to create exceptional customer experiences.

Booth 610

Griffin Greenhouse 

Griffin Fabrication has you covered for your retail display needs — everything from shade and greenhouse structures, to benching, and a variety of plant display stands.

Booth 2525

Netherland Bulb Co.

Netherland Bulb Co. is excited to see you in person at Cultivate’25 as we present our new programs for the fall and spring selling seasons.

Booth 2939

 Oasis Forage Products

Explore our seasonal foraged floral hardgoods, each merchandiser is crafted for easy updates, making it simple to refresh your displays and stay on-trend each selling season.

Booth 1534

PanAmerican Seed

For its “pearl” anniversary of 30 years in the industry, we’re introducing petunia ‘Easy Wave Pink Pearl,’ a soft yet color-holding shiny pink bloom with violet-rose center for dreamy pastel baskets.

Booth 3525

Spring Meadow Nursery

Proven Winners ColorChoice burning bush ‘Fire Ball Seedless’ delivers the inferno-red color and proven toughness growers expect — all in a sterile, noninvasive, market-friendly form.

Booth 1327

Steel Heart Ltd.

In business since 1997, Steel Heart specializes in garden and home décor artistically designed with the home gardener in mind.

Booth 1588

Very Cool Stuff

Very Cool Stuff is a female-owned and -operated lawn and garden décor supplier, dedicated to helping you grow your business for 25 years.

Booth 1216

From July 12 to 15, the Greater Columbus Convention Center will be buzzing with activity on the trade show floor, in workshops and on tours. Educational learning tracks will be focused on strengthening your team and your business, while industry production tours and hands-on workshops offer new learning opportunities.

“Cultivate is where the horticulture industry comes together each summer to connect, learn and grow,” said Ken Fisher, AmericanHort president and CEO. “Whether you’re here to explore groundbreaking new plant or new product innovations, gain insights from industry leaders or strengthen business relationships, this is the event to drive your success.”

New for 2025 will be dedicated educational programs conducted in Spanish. These sessions are designed to equip leaders and managers with the tools needed to effectively communicate with, support and empower their Spanish-speaking teams for greater team success.

Event highlights include:

  • Industry Production Tours — tour attendees will get an up-close look at business practices up close on the Garden Retail Tour, Greenhouse Production Tour or Nursery Production Tour.
  • Women in Horticulture — This year’s Women in Horticulture program will explore “The Intuitive Edge: Unlock Success Through Your Inner Wisdom.” Keynote speaker Meg Morrison is an executive coach, facilitator and speaker with over 10 years of experience working with leaders and teams across industries, including in the gardening sector.
  • tHRIve Symposium — “Out of the Pot, Into the Water: Hydroponic Herb Production” will provide a comprehensive program, including cultivar selection and propagation, and how to integrate food safety, postharvest, and marketing strategies throughout production.

 

Find more details at americanhort.org/cultivate.

Teresa McPherson

Teresa McPherson is the editor-in-chief of Lawn & Garden Retailer. Contact her at tmcpherson@greatamericanpublish.com.