Danziger to bring new varieties, expert insights to FlowerTrials 2025
This year at FlowerTrials, taking place June 10-13 in the Netherlands, Danziger plans to offer an opportunity to connect, learn and grow. The company will not only unveil its 2026 assortment and latest variety innovations but will also offer added value that goes beyond the blooms.
“Behind every ‘wow’ is a whole lot of ‘how,’” said Ori Danziger, deputy CEO. “At FlowerTrials 2025, we’re not only presenting new varieties but also sharing the insights and expertise that help growers succeed.”
Danziger’s showcase will highlight new varieties designed to meet today’s challenges: enhancing resilience, optimizing production efficiency and delivering standout retail appeal.
A new addition to Danziger’s FlowerTrials presence, daily expert sessions will offer practical, actionable knowledge on key industry topics. Held each morning at 8 a.m. at Imperial Plants, the sessions feature Danziger’s own specialists alongside guest speakers, covering best practices in cultivation, breeding strategies, and market trends.
Session highlights:
- June 10: Low-temperature cultivation — Best practices for cold climate growing,
with Mike Fernandez, market manager, North America. - June 11: Breeding strategies for stress resilience — Developing adaptive varieties for modern growers, with Amir Zuker, Ph.D., vice president, research and development.
- June 11: Cut Flowers for Bedding — Insights on adapting cut flower breeding to bedding programs, with Ohad Shafran, head of product management.
- June 12: Future garden trends for 2026 and beyond — Turning trends into practical marketing strategies, with guest speaker Nelleke Vos, growth marketer, Concept Factory.
Download the agenda here.
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