Bailey announces new sales leadership, representatives

Oct 22, 2025
Bailey announces new sales leadership, representatives

Bailey Nurseries recently announced the appointment of AJ Lambert as chief sales officer, further strengthening its executive leadership team as the company continues to expand its reach and partnerships.

Additional growth in the Bailey sales team comes as Dan Heintz has been promoted to sales manager, Mass Merchant, and Bret Poi and Rhett Pasour join as territory sales representatives in the Northeast and Mid-Atlantic regions, respectively.

Lambert brings more than two decades of sales leadership experience, including over 10 years in horticultural logistics and the live-goods supply chain industry, most recently serving as chief commercial officer at Container Centralen (CC Racks). At Bailey, he will lead the sales organization with a focus on building customer relationships, expanding market opportunities and supporting Bailey’s mission to inspire growth at every level of the horticulture industry.

Dan Heintz joined Bailey 24 years ago, first as an inside sales representative, then as a territory sales representative, where he worked exclusively with mass merchant accounts. Now, as sales manager, Mass Merchant, Heintz will lead the team that partners with those customers, using his experience to build on relationships, awareness, collaboration and data-driven decisions.

In addition to sales leadership changes, two new territory sales representatives have joined the company. Bret Poi brings over 30 years of experience in various green industry roles to his position. Now, Poi will partner with customers in the Northeast region, working closely with those in Connecticut, Massachusetts, Maine, New Hampshire, Vermont, Quebec and Nova Scotia.

Rhett Pasour earned a bachelor’s degree in horticultural science and plant biology before gaining retail and grower experience within the industry. At Bailey, Pasour will collaborate with customers in the Mid-Atlantic region, working closely with those in Delaware, Maryland, North Carolina, South Carolina, Virginia and West Virginia.

Photos courtesy of Bailey Nurseries.


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