The Garden Center Group, BoomerWrangle announce joint venture
The Garden Center Group and BoomerWrangle have formed a joint venture that aims to usher in a new era for the independent garden center industry across North America.
This collaboration combines The Garden Center Group’s decades of experience in business benchmarking, retail strategy, human resources, capital improvement and marketing with BoomerWrangle’s cutting-edge digital expertise. Together, they will build a connected ecosystem of innovation, collaboration and commerce — empowering independent garden centers to thrive in the digital age.
From robust e-commerce solutions and dynamic intranet platforms to workplace applications and integrated POS solutions, this partnership will provide the tools and technology to help independent garden centers grow smarter, stronger and more connected.
“We’re beyond excited to partner with BoomerWrangle,” said Danny Summers, managing director of The Garden Center Group. “Their fresh, innovative approach perfectly complements our deep business management roots and garden retailing expertise. Together, we’ll set new standards for success and help shape the garden centers of tomorrow.”
“This partnership is about possibility,” said Souny Kennedy, cofounder of BoomerWrangle. “We’re honored to build upon the strength of The Garden Center Group, led by Danny and Karen Summers — bringing technology, creativity and connection to an industry that inspires growth in every sense of the word.”
The new venture officially launches Jan. 1, 2026, with a lineup of initiatives and digital rollouts throughout the year. The partnership’s first major reveal will take center stage at The Garden Center Group Fall Event in Cleveland, Ohio, taking pace Sept. 28-Oct. 1, 2026.
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