Monrovia announces new Landscape Legends retail program
As Monrovia marks its 100th anniversary, it is showcasing the top 100 iconic plants in a new program called Landscape Legends.
This anniversary collection includes a curated list of plants that have made history over the last 100 years, chosen for their enduring beauty, outstanding performance and popularity with home gardeners and landscape professionals. The Landscape Legends Collection features selections for every hardiness zone, including shrubs, perennials, houseplants, trees and edibles. New tags will call out each plant’s status as a Landscape Legend.
Retailers who place an order of any of the Landscape Legends plants totaling $1,926 (the year Monrovia was founded) will receive a commemorative poster highlighting these historic plants. Customers who order twice the minimum will receive a custom poster with the garden center name and number of years it has been a Monrovia partner. Deadline for this custom program is approaching fast; talk with your Monrovia representative before Jan. 15, 2026.
“Research shows that consumers link brand longevity with trustworthiness,” said Katie Tamony, CMO and trendspotter at Monrovia. “That trust can increase loyalty and purchase intent. Showcasing these legendary, craftsman-grown plants is a great differentiator and can be one more way to build a connection with your customers.”
Each of the plants selected features a background story your customers will want to hear. From being uncovered in the mountains of Asia by plant hunter Dan Hinkley, to local discoveries by dedicated plantsmen at Monrovia nurseries across the country, these plants offer more reasons to engage customers.
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