Why creating rapport with lawmakers is essential
In today’s complex political and regulatory climate, building relationships with lawmakers is not only beneficial but essential.
Whether you are dealing with local ordinances or federal legislation, establishing rapport with elected officials and their staff ensures your business’s challenges and successes are understood by those shaping policies that affect you.
Why Rapport Matters
Politics is inherently local, and decisions made by local officials impact your business and community daily. Connections at the federal level are equally important.
By sharing your experiences — especially regarding regulatory hurdles or success stories — you help representatives grasp the real-world effects of their decisions. Whether you are engaging with Congress, state legislatures or county commissions, developing relationships gives your voice greater influence in the policymaking process.
“A key part of advocacy is sharing your story in a way that resonates,” said Rachel Pick, senior manager of advocacy and government affairs at AmericanHort. “Lawmakers have an obligation to listen to their constituents, even if you don’t align politically. Your real-life experiences help shape their understanding of the issues at stake.”
How to Build Rapport
- Engage in the Political Process. Start by registering to vote — and voting. Lawmakers want to hear from constituents who live and work in their districts. Reaching out to those with differing political views is especially valuable. Civil, ongoing dialogue can shift perspectives and educate legislators about your industry’s priorities.
- Make Personal Connections. Visit your local representatives, attend town halls or invite them to your business. Giving lawmakers a firsthand look at your operations creates memorable, meaningful touchpoints. These experiences help officials understand the real impact of legislative decisions.
- Use Advocacy Tools like Voter Voice. The AmericanHort Voter Voice platform allows you to easily communicate with your representatives about key issues. By entering your address, you can send pre-drafted messages expressing your concerns or support for specific bills.
- Leverage Strategic Events and Meetings. Events such as the AmericanHort Impact Washington Fly-In Summit provide opportunities to meet lawmakers face-to-face. With many new members in Congress, these events are critical for educating them about the horticultural industry. Sharing how legislation or regulations affect your business helps shape informed policy.
- Participate in Coalition Meetings. Coalition meetings held throughout the year offer another way to connect with lawmakers. These sessions allow members to collectively address shared concerns and communicate the industry’s broader impact. AmericanHort participates in a number of coalitions and can keep you informed about upcoming meetings.
Advocacy Is a Long-Term Investment
Building rapport with lawmakers is a process that requires time, effort and consistency. The more you engage, the more your voice will be heard and respected. Educating new lawmakers and their staff early and often lays the groundwork for long-term conversations that benefit your business and the horticulture industry.
“Remember, advocacy is not just folks working in the beltway; it’s for anyone seeking positive change,” said Pick. “With the right approach and support, you can be a powerful force in shaping policy that has positive impacts.”
AmericanHort provides year-round support to help you make these connections. By taking proactive steps — voting, direct outreach, and participating in events and coalitions — you help shape the future of your business and the industry.
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