Mar 28, 2025
2025 California Spring Trials Day 4 retail inspiration

Day 4 of CAST brought plenty of merchandising inspiration — from a celebratory setup at Ball for the 30th anniversary of Wave petunias to an unapologetically pink display at Westhoff to a pollinator paradise at PanAmerican Seed that created a buzz.

Party Time

PanAmerican Seed made a splash for the 30th anniversary of Wave petunias — highlighting that May 3 has been declared National Wave Day. Retailers can join the fun by accessing the P.O.P. materials Ball has made available.
PanAmerican Seed made a splash for the 30th anniversary of Wave petunias — highlighting that May 3 has been declared National Wave Day. Retailers can join the fun by accessing the P.O.P. materials Ball has made available.

Surf’s Up!

Green Fuse was ready to hit the waves with a surfboard serving as a display table.
Green Fuse was ready to hit the waves with a surfboard serving as a display table.

Guest Starring …

Selecta One’s Fun Fusions display had a Hollywood theme as a nod to the “guest star” varieties that the mixes include.
Selecta One’s Fun Fusions display had a Hollywood theme as a nod to the “guest star” varieties that the mixes include.

Think Pink

Westhoff’s new petunia ‘Pink Cloud’ made an impact with an eye-catchingly pink display.
Westhoff’s new petunia ‘Pink Cloud’ made an impact with an eye-catchingly pink display.

Pollinator Party

The bees and hummingbirds were buzzing at PanAmerican Seed’s Pollination Station.
The bees and hummingbirds were buzzing at PanAmerican Seed’s Pollination Station.