AFE launches AI-powered chatbot
The American Floral Endowment (AFE) has launched a new AI-powered chatbot, Professor Petal, on endowment.org. Developed in partnership with nextvert, a technology company specializing in intelligent automation, Professor Petal is designed to help industry members easily explore and browse AFE’s range of resources.
Using advanced language processing and intelligent response generation, Professor Petal aims to help visitors save time, providing quick links to resources or programs and answering questions.
“With the launch of Professor Petal, we are continuing our efforts to improve our programs and resources while embracing new technology,” said Debi Chedester, CAE, executive director of AFE. “This new tool helps ensure that industry members can quickly connect with the research, programs, and educational materials they need to succeed. It’s an exciting step in advancing the ways we serve our floral community.”
The chatbot will continue to evolve and grow its knowledge over time, improving its capacity to connect the floral community with relevant pages and answer a wide range of questions.
Website visitors can use Professor Petal for help with things such as accessing recent webinars, learning about scholarship and internship opportunities, or finding key resources like the Daily Light Integral (DLI) Maps. The chatbot offers 24/7 support, serving as a digital guide to connect floral industry members with tools most relevant to their needs, even outside of normal business hours.
While the bot can provide instant answers, the AFE staff will continue to be available to help industry members further with questions and assistance when needed. Analytics from the chatbot will be used to inform website updates and edits as needed to make it more accessible.
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