Sep 30, 2025

AFE schedules Trends to Watch in 2026 webinar

American Floral Endowment (AFE) recently announced that, as part of its Grow Pro webinar series, it will host a “Trends to Watch in 2026” session with speakers Charlie Hall, Ph.D., and Melinda Knuth, Ph.D. at 1 p.m. EDT on Oct. 14.

The webinar will explore economic predictions, consumer preferences and industry-specific trends to help growers stay ahead of the curve in 2026.

Webinar take-aways will include:

• Predicted consumer trends
• Economic predictions
• Outlook for greenhouse crops
• Marketing strategies

To register or to see the full series calendar, visit endowment.org/growpro.