Costa Farms names Jose Smith Jr. as president
After three decades as CEO and president of Costa Farms, Joche Smith Sr. announced the promotion of his son, Jose (Joche) Smith Jr., to president, as part of the company’s leadership transition.
In this new role, Smith will oversee day-to-day operations across Costa’s domestic and international business units and lead strategic initiatives that position the company for continued growth and innovation.
Joche Smith Sr. will continue as CEO and member of the board of directors, providing strategic oversight. He will also continue to lead the legal and human resources functions, with Arianna Cabrera de Oña, chief people officer and general counsel, reporting directly to him, allowing Smith Sr. to continue shaping company culture.
“Joche Jr. has an innate understanding of our customers and our mission to bring plants to every home. He’s ready to lead us forward with clarity and purpose,” said Joche Smith Sr..
A fourth-generation member of the Costa family, Smith’s promotion marks the next chapter for the company. With over a decade of experience at Costa Farms, he has played a pivotal role in expanding the company’s national retail presence and enhancing its merchandising programs across major accounts.
Costa Farms also announced that Juan Rodriguez, formerly director of sales for Lowe’s, has been promoted to senior vice president of sales and commercial operations, where he will lead customer-facing strategies and support cross-functional alignment across major retail accounts, as well as leading the commercial teams of Category Management, Demand Planning, and Marketing.
Photo courtesy of Costa Farms.
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