Eason Horticultural Resources updates brand identity
Eason Horticultural Resources Inc. (EHR) has announced a bold refresh to its brand identity, marking an important milestone in the company’s evolution.
While officially maintaining its full business name, Eason Horticultural Resources, the company will represent itself to the industry simply as EHR. The updated brand builds upon EHR’s rich legacy, modernizing key elements to better reflect the company’s inclusive, employee-owned structure and forward-thinking approach.
“This rebranding signifies a pivotal moment for EHR,” said Mike Pezzillo, president and COO. “Our refreshed identity showcases our ongoing dedication to going above and beyond for our customers and vendors, ensuring all stakeholders benefit mutually”.
Key highlights of EHR’s refreshed brand identity include:
- Emphasis on Employee Ownership: The refreshed brand strongly highlights EHR’s Employee Stock Ownership Plan (ESOP), showcasing collective success, innovation-driven culture, and continued dedication to customer service excellence.
- Modernized Logo: EHR’s iconic leaf logo has been refined, carefully maintaining its recognizable form while introducing an updated, contemporary style. The modern typography accentuates EHR’s position as the “gold leaf standard” in horticultural brokerage.
The new branding will be rolled out in the coming weeks, across various communication channels, promotional materials, and digital platforms.
“Our refreshed identity balances respect for our past with an exciting vision for our future,” Pezzillo said. “It underscores our commitment to cultivating growth and innovation within our industry.”
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