Floriexpo, That Flower Feeling pair up
Floriexpo recently announced that it has entered into a partnership with That Flower Feeling to support its efforts to grow floral consumption in the U.S.
“That Flower Feeling and its mission hit close to home for Floriexpo,” said Bob Callahan, President and CEO, Floriexpo. “This show and brand are completely focused on the mass market. Partnering with a group that is dedicated to growing floral consumption for the end user pays great dividends for all of our stakeholders, from retail buyers to our suppliers to wholesalers and everyone in between. We are just thrilled to support this very worthy cause.”
That Flower Feeling and its messaging will be incorporated throughout the Floriexpo experience, from an opportunity to donate to the organization during online registration, to sponsorship of the Golden Hour Welcome Party, to participation in the Floral Bootcamp, to a presence on the show floor.
“We are excited to join forces with Floriexpo and look forward to creating meaningful impacts together,” said Vanessa Leite, managing director, That Flower Feeling. “We hope this collaboration inspires further efforts to strengthen the floral industry and expand its reach to consumers nationwide.”
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