Garden Media Group releases 2026 Garden Trends Report
Garden Media Group has released its annual Garden Trends Report for 2026.
According to the report, people are finding sweetness in unexpected places. From cozy games to catios, consumers are embracing small joys and simple pleasures that brighten daily life.
Garden Media calls this cultural shift “Lemonading” — a movement that transforms challenges into opportunities through creativity, mindfulness and joy. Amid climate anxiety and digital overload, the garden is becoming the place where chaos softens and possibility blooms.
“Gardening has always been about transformation,” said Katie Dubow, president of Garden Media Group. “But this year, it’s about more than planting seeds. It’s about planting possibilities. Consumers are seeking comfort, connection, and creativity — all things our products and services offer.”
Dubow emphasized that lemonading isn’t about denying challenges; it’s about reimagining them, one pot, pollinator patch or pet-friendly corner at a time.
This year’s report identifies seven key trends that reflect where consumers are headed and where the green industry has the opportunity to thrive:
- Purpose-Driven Gardening: Planting with intention to give back to pollinators, communities and the planet.
- Precision Gardening: Using data and technology to garden smarter, reduce waste and build resilience.
- Level Up: Cozy gaming culture collides with gardening, inspiring décor, design and new hobbyists.
- Personal Museum: Collecting plants, décor or tools as an act of self-expression and storytelling.
- Botanical Bento: Bite-sized, modular gardens and displays deliver instant satisfaction.
- Barkitecture: Designing landscapes with pets as family in mind.
- Kusumi ‘Faded Petal’ Color of the Year: An ash-washed pink symbolizing hope, optimism and nostalgia.
The 2026 Garden Trends Report is available now as a free download.
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