Monrovia’s Bee a Winner program enrollment deadline approaching
The deadline for Monrovia’s Bee a Winner pollinator plant giveaway is approaching.
Garden centers can use the program to energize sales and enhance customer engagement.
There are two giveaway timeframes, based on regional timing and key shopping days, each with their own sign-up date.
Spring Program Deadline for Southern States: February 27
Summer Program Sign Up Date : March 13
2026 marks the fifth year Monrovia is partnering with garden centers across the country to promote the importance of pollinator-attracting plants. The giveaway program, which offers garden center customers a chance to win a free plant is easy for both retailers and their customers.
After registering, garden centers must place a $2,000 minimum order of Monrovia’s pollinator-friendly plants to receive 10 free additional plants to use as customer prizes. The orders include posters with a QR Code that links to a customer entry form, ready-to-link online entry form for your website, digital graphics, and other marketing tools. Participating garden centers are encouraged to create a fun in-store display using the pollinator plants and their communication channels to promote the program.
For a chance to win, local shoppers will scan the QR code to access the entry form. During the process, they are given the option to join their local garden center’s email list. New this year, Monrovia be collecting both SMS/text opt-in contact information and email addresses from giveaway entrants. The information gives garden centers an easy and effective way to strengthen customer relationships and communicate with engaged shoppers.
Visit the Bee a Winner web page to participate.
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