PDSI announces staff additions and promotions
Plant Development Services Inc. (PDSI) has announced the addition and promotion of key talent within its team.
PDSI has appointed Josh Geiger as propagation manager to spearhead production for consumer brands Southern Living Plant Collection, Encore Azalea, Sunset Plant Collection, Better Boxwood and Butterfly Candy buddleia. Geiger brings nearly a decade of hands-on horticultural production experience to the role, including management roles overseeing propagation, facilities and herbicide application with Flowerwood Nursery.
Appointed in October 2024, he has excelled at managing PDSI’s propagation operations, leading plant production and working with his team to improve techniques and productivity.
In addition, Nicole Keppel has been promoted to social media and content manager. She has excelled in her three years with the company, holding several different roles and responsibilities within PDSI’s marketing team. Tasked with driving online engagement and reach, Keppel’s successes include overseeing growth of over 100,000 new followers among the company’s online audiences and launching social media platforms for the debut Better Boxwood and Butterfly Candy buddleia brands. Her new role will see the expansion of these responsibilities, furthering PDSI’s digital presence and developing its audience.
Kate Pierce joined PDSI as marketing assistant in June, having previously interned with the company’s marketing team. Bringing her master’s level training in cognitive psychology and psycholinguistics, Kate’s experience includes research into consumer perception of persuasive language, which she uses to develop insights and drive marketing strategy. In her new role, Pierce will leverage her expertise to advance PDSI’s social media and communications efforts with trade and consumer audiences.
Photos courtesy of PDSI.
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