Old World Christmas announces additional partnerships for 2025
Old World Christmas has announced additional new licensing partnerships for the creation of hand-blown glass ornaments. Big League Chew, The Lumistella Co., Mondelēz, Penguin Young Readers and Richard Scarry’s Busy World will each have a line of ornaments created to capture the spirit of the brands to be released later this year.
“Expanding our licensed product lines allows us to put even more memories on the tree for our consumers,” said Neal Applefeld, president and CEO, Old World Christmas. “This year’s licenses are all about nostalgia. From classic children’s books to favorite bands to foods of your childhood, it will definitely give everyone a warm feeling.”
Mondelēz’s ornaments will include a line of six ornaments featuring Oreo, Chips Ahoy!, Sour Patch Kids and Swedish Fish.
The Lumistella Co.’s premier brand, The Elf on the Shelf, will be featured on two new ornaments.
Classic children’s book series from Penguin Young Readers, including “Llama, Llama” by Anna Dewdney, “The Little Engine That Could” by Watty Piper and “Corduroy” by Don Freeman, will bring a sense of nostalgia to the tree. Additionally, the classic fill-in-the-blanks word game Mad Libs will create new memories and new stories.
Nostalgic brands from Random House Children’s Books, including Richard Scarry’s “Busy World,” will come to life featuring characters such as Lowly Worm, Huckle Cat and Bananas Gorilla.
Big League Chew, the classic bubble gum chewed by everyone from little leaguers to major league players, will be featured on an ornament.
Photo courtesy of Old World Christmas.
Videos
