HC, Classic Home & Garden unite as new brand: Growscape
The HC Companies and Classic Home & Garden (CHG) have merged to be united under a new brand: Growscape.
Rooted in the brand idea of “growing together,” Growscape intends to represent the companies’ industry-leading positions as a one-stop shop for horticulture growers, retailers and distributors. The company combines eco-efficient U.S. manufacturing expertise in injection molding, extrusion, thermoforming and blow molding for grow pots, decorative containers and backyard décor — complemented by a global sourcing network with a long-term, proven track record.
Growscape aims to lead the industry in innovation through a thoughtful, stage-gate new product development process, focused on delivering consistent breakthrough and exclusively sustainable innovations in both grow pot and decorative container categories.
“We will lead with innovation, developing exciting, new, on-trend product offerings while simultaneously focusing on game-changing operational efficiency solutions to help our partners reduce costs across their ecosystem, ultimately improving value for consumers,” said Ed Cooper, CEO of Growscape. “It is our responsibility being uniquely positioned as leaders in both domestic manufacturing and global sourcing to deliver value.”
The combined company will be dual headquartered in Twinsburg, Ohio, and Shelton, Connecticut, with functional centers of excellence established in each location. This dual structure aims to provide a competitive advantage in sourcing top talent from both markets while offering employees flexibility across locations.
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