Growing on
Time and money — isn’t that something we can all use more of? As it turns out, it’s something homeowners plan to spend more of in the garden this year.
According to the 2022 Gardening Insights Survey, 62% of homeowners reported that they will be planting more this year. In addition, over 28% said they will spend more money in 2022. Just over 30% of all respondents said they will plant about the same as they did in 2021.
Millennials reported even higher numbers, with nearly 76% saying they plan to expand and plant more. The survey was conducted by market strategy consulting company Axiom Marketing.
When asked where they bought most of their plants, independent garden centers edged out big box stores, with 27% saying IGCs were their go-to source. The top reason for this? Supporting a local business.
“Better selection came in second,” says Kathleen Hennessy, head of Axiom’s horticulture marketing group. “That tells us IGCs need to play up their role in the community. It’s a factor that is important to both experienced and new gardeners.”
The full report can be downloaded at www.axiomcom.com/2022-gardening-survey.
Also in This Issue
The new year also means one of our favorite things — new varieties! In this issue, we highlight the innovative new varieties you’ll want to offer your customers in 2022.
And what’s a new year without a new “Year of”? For 2022, National Garden Bureau has added a new category: houseplants! And the focus crop for this first year will be peperomia, which is a unique foliage crop available in various colors and textures. Click here to find out more.
What are you looking forward to in 2022? Drop me a line at [email protected].
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