Home for the holidays
Now is prime time to begin plans for the 2025 holiday season. While some trends are keeping with holiday classics, others are seeing twists on popular themes.
“No matter the theme, everything holiday is trending toward a cozier vibe overall,” said Colleen Hall, vice president of marketing at C&F Enterprises.
Lawn & Garden Retailer asked three wholesalers what trends and products they are expecting to be popular in 2025.
Shifting Colorways
One of the biggest trends across wholesalers is the change in the holiday color palette. Red and green come to mind for the holidays — especially Christmas — but consumers are branching out to incorporate a variety of colors into their holiday décor.
Erin Everhart, creative department manager at CTW Home Collection, said that traditional red and green color scheme that once dominated Christmas décor is fading away.
“These classic colors used to be a staple in every home, but now, consumers are exploring more innovative options for their holiday decorations,” she said.
For the 2025 holiday season, she said two distinct colorways are emerging. First, moody colors like forest green, wine red, burnt terracotta, dark gold and charcoal black are becoming popular, creating a cozy yet sophisticated atmosphere for gatherings.
Becky Ragon, business development director at Ragon House, also sees dark and moody becoming a strong trend this holiday season, citing deep burgundy, dark green and old golds.
“Velvet and flocking are vital elements — very elegant and charming. I see this trend being around for years to come,” she said.
On the other hand, pastels are providing a “whimsical and refreshing” alternative to traditional red and green, Everhart said.
“This combination of deep and soft hues reflects a growing trend toward unique and personalized holiday décor choices,” she said.
Lauren Hawkins, senior creative specialist and showroom director at CTW, said soft shades like gentle pinks, mint greens and creamy whites add an airy, whimsical touch, providing a refreshing alternative for the holidays.
“This trend is all about creating a light and joyful atmosphere that can beautifully complement more traditional elements,” she said.
CTW’s new offerings include Paper Honeycomb Trees and Ornaments, which bring a playful, textured element to pastel color options.
“These versatile pieces are perfect for both traditional and modern holiday décor themes, and we anticipate they’ll be a bestseller for those seeking unique, artistic ornaments,” Hawkins said.
Similar to pastels, Hall expects soft purples — like lilac and lavender — to emerge at C&F as a new Christmas palette addition as part of holiday trends that morph into new theme variations.
“Pink Christmases are still trendy, but we’re starting to see a transition into lavender,” Hall said. “The look is very much the same customer, but the palette is shifting.”
Nostalgic Holiday
In addition to colorways, popular holiday themes are also morphing into new variations.
“Colorful boho as we know it still has some staying power but is starting a shift to a more colorful vintage style, where the bohemian look is going toward neutrals in the next few years,” Hall said. “There is room for both right now, but that is starting to change.”
Vintage holiday is a top trend for 2025 and goes beyond classic red and green, Hall said. It brings in pink, soft blue, minty green and purple along with metallic accents. Icons include rosy-cheeked Santas, sweet-faced reindeer and snowmen, and retro-patterned ornaments.
“This trend allows the integration of cherished family decorations with fun new nostalgic throwback product releases,” she said.
Two C&F brands — C&F Home and Gallerie II — are launching a Vintage Christmas crossover collection this season. Where C&F Home is pulling the colors and vintage icons into its pillows, stockings, tree skirts and table linens, Gallerie II is introducing ornaments reminiscent of baubles from the 1950s and 1960s. The palette for the collection includes pinks, blues and purples alongside holiday reds.
“I personally can’t wait to purchase some of these linens to sit alongside my vintage ornament collection,” Hall said.
Ragon House concurs that nostalgic retro has a greater mass appeal than ever before — even though it has been around for a while, Ragon said.
“Who doesn’t love to see reminders of their childhood Christmas, Christmas at their grandparents’? Very colorful, glittery, images from vintage Christmas cards,” Ragon said.
Although they still have an appeal, the red truck designs have died down a bit. Ragon said they are replaced by vintage campers, woody wagons and VW bugs. Along with that, the traditional buffalo check is classic and has been popular for many years, but is backing off with tartan plaids taking their place.
Along with nostalgia, Ragon House expects paper products continuing to be a big trend in 2025.
“All the honeycomb trees, ornaments, snowflakes, garlands and practically anything you can think of,” Ragon said. “It evokes a nostalgic feeling, remembering Christmases from the 1950s and 1960s.”
Similarly, CTW Home Collection is expecting a resurgence of vintage items and weathered finishes. One of the company’s anticipated bestsellers for 2025 is the Set of Three Trumpet Taper Candle Holders, which combine sleek design with vintage appeal, perfect for creating an eye-catching centerpiece. CTW’s Snowman Family and Nutcracker Stocking Holders are also expected to be favorites, with their classic holiday charm that appeals to families and collectors alike, Hawkins said.
“This trend infuses spaces with a sense of history and nostalgia, allowing décor to tell a story,” she said. “Whether it’s aged brass ornaments or reclaimed wooden pieces, these elements evoke cherished memories and bring a personal touch to holiday decorations.”
Glamorous Holiday
Opposite of vintage holiday is the Modern Glamour trend — integrating black as a holiday color. Black, white and gold holiday collections will continue to gain popularity as tastes trend toward a simple look to integrate into everyday décor, Hall said.
“This color scheme lends itself to a variety of other popular holiday styles: sophisticated holiday, Scandinavian-inspired holiday and handmade holiday, to name a few,” she said.
Hall said Scandinavian has not died down, but its style elements are being pulled into both gingerbread and black-and-white themes, including Modern Glamour.
carol & frank is meeting the modern glam demands with C&F’s black-and-white Christmas collection, which is anticipated to be one of the bestsellers for the 2025 holiday season along with its red-and-white Christmas collection. The collections include everything needed to complete holiday décor — table linens, stockings, tree skirts, pillows, ornaments and more.
This black-and-white Christmas collection pulls together rich sherpa textures, fun shaped pillows and gingerbread-like fonts in white on crisp, black linens. The company is also introducing hard goods decorative accents — embroidered shelf blocks, Christmas tree ornaments and a bottle brush garland. Hall said the collection was developed to flow throughout the home from dining tables and kitchens to living rooms.
CTW Home Collection will offer gold Resin Imperial Ornaments and Tree Card-Photo Holders that bring a luxurious, timeless touch to holiday décor, ideal for those looking to add a touch of opulence to their seasonal displays, said Hawkins.
“We anticipate these items will be popular for their versatility and the warmth they bring to holiday settings,” she said.
Bringing the Outside In
Hall also believed that the elegant all-white and natural materials trend is evolving. This theme aligns with the cozy Christmas sentiment trending on social media currently.
C&F Home and Gallerie II have both introduced white and natural holiday themes in previous seasons, but they took a new approach and are launching a crossover collection for the 2025 decorating season. Hall said they are taking a more opulent approach to the collection and added soft pearlescent accents and glass beading to our textiles and hard goods. Natural mango wood accents blend beautifully into the cozy luxe scene the rich fabrics create.
“Snowfalls evoke the sense of curling up at home and feeling comfort and joy. This theme also can last beyond the holidays and throughout winter, especially with concentration on such icons as snowflakes and trees,” Hall said.
To go along with snowy white and naturals, she said it believes winter activities as a decorative pattern and theme are gaining popularity.
“We associate the holidays with winter, but the winter season does go on past New Year’s Eve,” she said. “Themes such as skiing, sledding and snowshoeing seamlessly mix into holiday décor and then take on a home décor life of their own as they can stay out all winter.”
Rightside Design, C&F’s luxury pillow and table linen brand, is introducing Slopeside, a nod to European après-ski scenes. The collection includes highly embroidered linens and a coordinating indoor pillow on 100% cotton ground. A modern and upscale look, Slopeside is ready to debut for the 2025 holiday season and adorn dining rooms all winter long.
“This Ski Collection of indoor linens and pillows connects my love of nature with a passion for skiing,” said Lynn McKernan, vice president of product development for Rightside Design. “Embroidered on warm gray cotton this collection is perfect for that modern après ski mountain vibe.”
Similarly, Ragon House sees Nature Woodland as a strong category for the 2025 season — including deer, pheasants, foxes, pinecones, fir, spruce and pine, berries and natural materials.
“All these elements come together to create a most wonderfully warm and appealing Christmas grouping,” Ragon said.
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