2024 Farwest Show to offer 36 hours of instructional seminars
Farwest Show, taking place Aug. 21-23 at the Oregon Convention Center in Portland, Oregon, will offer more than 36 hours of instructional time across a variety of essential subject areas. Topics include green marketing, consumer trends, succession planning, pest issues, spray drones, climate change, talent recruitment, landscaping, partner programs and more.
Educational seminars will take place all three days of the show, featuring various “treks” for different professional areas (Business Trek, Grower Trek, Landscaping Trek, Pest Management Trek). There are sessions suitable for arborists, breeders, business leaders, designers, growers, landscapers, marketers, municipalities, retailers, pest control and more, with an additional focus area on sustainability.
The seminars will be augmented with Solution Center mini-sessions on the show expo floor during open hours (10 a.m.-5 p.m. Wednesday and Thursday; 10 a.m.-2 p.m. Friday). These will cover marketing to new generations, pruning demonstrations, solar grants, brand programs and more. Between the seminars and Solution Center, there are more than 45 sessions in all.
When learning opportunities wrap up Wednesday and Thursday afternoon, on-site networking gatherings will follow. At the NexGen and Women in Horticulture socials (all are welcome at both), professionals can exchange ideas, share what they learned, reflect on the day’s offerings, even talk about something cool they found on the show floor, all while enjoying drinks and light bites.
Those first two days of Farwest will then conclude with a Happy Hour Wednesday at 5 p.m., and the Farwest Pub Crawl on Thursday, starting at 5 p.m. and lasting into the night.
The three-day show kicks off with a keynote from leadership author, motivational speaker and improv comedian James Robiolotta to jack up the energy and set a positive and uplifting mood. It’s free for all registered Farwest attendees.
Two all-day tours of local nurseries and retail garden centers precede the show, starting at 8 a.m. on Tuesday, August 20. (Both are sold out and have waiting lists.) The show also offers its traditional New Varieties Showcase featuring gorgeous and useful new plant introductions, and New Products Showcase offering clever and problem-solving technologies to help businesses and gardeners.
Complete details on events, daily schedules, speakers and education for Farwest are all available at farwestshow.com.
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