Bower & Branch acquires landscape design company Tilly
EdenGrene (dba Bower & Branch) has acquired Tilly, a virtual landscape design service that creates custom design plans for homeowners and landscape contractors. The integration of Tilly’s design service with Bower & Branch’s ecommerce marketplace intends to present a holistic modern solution for residential landscape projects.
The acquisition reportedly strengthens and completes two business models poised for expansion. The newly combined company will focus on building Tilly’s existing PRO network to offer landscape design fulfillment and professional installation of landscapes to clients across the country. All customers will have access to comprehensive professional design solutions and tree and plant fulfillment, whether they seek a singular tree or a multitude.
“We are delighted to welcome Tilly and their team into the Bower & Branch family,” said Don Eaton, CEO, Bower & Branch. “The future of this industry is online, and our investment in Tilly supports that in a big way. In addition to their professional expertise and leadership, Tilly brings value through its proprietary technology and access to new markets, serving our business model and grower network well.”
“Tilly has dedicated the last five years to mastering and scaling online landscape design. Following our customers’ lead, we are excited to solve their next major pain point — plant fulfillment,” said Alexis Sutton, CEO, Tilly. “An overwhelming majority of the homeowners we serve also want us to fulfill their plant orders, making this a significant growth opportunity. Tapping into Bower & Branch’s extensive grower network and curbside delivery service will allow us to seamlessly bring their design vision to life.”
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