De Vroomen Garden Products unveils children’s gardening line
De Vroomen Garden Products has announced the launch of its newest kids’ gardening line, the Miffy Gardening Collection. This playful and educational product series is designed to spark children’s interest in gardening and nature through approachable, kid-friendly tools and materials.
Developed in partnership with Philos, De Vroomen’s educational and creative product division, and Mercis, global IP owner of Miffy, the Miffy-themed children’s gardening products include premium flower bulbs, colorful flower boxes and pot kits, and a variety of kid-sized garden tools — all inspired by the beloved white bunny, Miffy.
“Our future begins with our children, and it is our responsibility to foster an environment that inspires them to care for the world they will one day inherit,” said Joris Philippo, founder of Philos and representative of De Vroomen’s Holland office. “By creating fun and engaging gardening products for kids, we’re not only encouraging healthy habits and outdoor activities from an early age, but we also helping them understand that nature gives generously; it’s up to us to teach the next generation to nurture and respect nature in return.”
De Vroomen’s latest child-centric gardening collection is now available for orders in the U.S. and Canada. The product line features 20 Miffy-themed products, with select highlights including:
- The Miffy Heritage Spring Collection includes classic favorites such as tulips and daffodils, while the Miffy Heritage Summer Collection offers vibrant blooms like dahlias and gladiolus.
- The product line also presents playful Miffy Flower Boxes, including the Miffy Flower Mosaic, Miffy Flower Garden and Miffy Diorama Box, giving youngsters a fun and educational way to explore gardens, flowers and nature.
- Miffy Garden Tools for kids, including the Miffy Watering Can Cress, Miffy Terracotta Pots and Miffy Jute Bags, provide the ideal tools for growing flower seeds.
- The Miffy Cultivating Kits transform gardening into a playful adventure. These kits invite young gardeners to experience the satisfaction of growing and harvesting their favorite vegetables.
The Miffy Gardening Collection also includes the Miffy Mini Greenhouse Strawberry, which comes with six terra cotta pots for planting strawberry seeds. These products demonstrate De Vroomen Garden Products’ continued innovation in expanding its collections of kid-friendly gardening tools and educational resources.
Garden centers and other retailers interested in the collection can expect ongoing support, including point-of-purchase display options, marketing materials and comprehensive customer service designed to evoke in-store foot traffic and drive purchases of the collection.
For more information about Miffy, visit miffy.com, or to place an order, contact De Vroomen’s sales representatives or visit the company’s website at devroomen.com/spring-bulbs-bare-roots/miffy. Orders for the line’s seed stock items are available now for deliveries beginning spring 2025. Other new program items will be available this fall.
Photo courtesy of De Vroomen Garden Products.
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